• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • C

    Coursera

    Using Google Forms to Analyze User Research Data

    Skills you'll gain: User Research, User Feedback, Project Scoping, Data Presentation, Analysis, Data Analysis, Mobile Banking, Data Collection

    4.7
    Rating, 4.7 out of 5 stars
    ·
    269 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Advanced Data Analysis with ChatGPT

    Skills you'll gain: Prompt Engineering, ChatGPT, Data Validation, LLM Application, AI Product Strategy, Data Analysis, Applied Machine Learning, OpenAI, Data-Driven Decision-Making, Analytical Skills, Exploratory Data Analysis, Natural Language Processing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    32 reviews

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    Execution and Evaluation

    Skills you'll gain: Social Media Strategy, Social Media Campaigns, Social Media Marketing, Marketing Communications, Digital Media Strategy, Marketing Planning, Customer Insights, Content Performance Analysis, Driving engagement, Plan Execution, Earned Media, Content Creation, Content Strategy, Owned Media, Paid media, Goal Setting

    Intermediate · Course · 1 - 4 Weeks

  • E

    Edureka

    Generative Engine Optimization (GEO) Business Applications

    Skills you'll gain: Content Marketing, Digital Media Strategy, AI Personalization, Marketing Analytics, Customer Insights, Market Intelligence, Ethical Standards And Conduct

    Advanced · Course · 1 - 4 Weeks

  • I

    Intel

    The Intel® AI Value

    Skills you'll gain: AI Enablement, AI Product Strategy, Artificial Intelligence, Technology Strategies, Company, Product, and Service Knowledge, Customer experience strategy (CX), Emerging Technologies, B2B Sales, Computer Hardware

    4.4
    Rating, 4.4 out of 5 stars
    ·
    70 reviews

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    CompTIA Security+ (SY0-701)

    Skills you'll gain: IT Security Architecture, Incident Response, Endpoint Security, Zero Trust Network Access, Risk Analysis, Network Security, Risk Mitigation, Cyber Governance, Compliance Auditing, Event Monitoring, Application Security, Cyber Security Policies, Cyber Risk, Computer Security, Governance, Data Security, Information Systems Security, Infrastructure Security, Mobile Security, Risk Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    13 reviews

    Intermediate · Specialization · 1 - 3 Months

  • U

    University of Huddersfield

    Strategic Management Essentials

    Skills you'll gain: Stakeholder Management, Business Strategy, Strategic Planning, Organizational Strategy, Innovation, Stakeholder Analysis, Strategic Leadership, Strategic Thinking, Organizational Change, Strategic Decision-Making, Business Transformation, Business Planning, Case Studies, Business Leadership, Change Management, Growth Strategies, Strategic Prioritization, Strategic Communication, Business Priorities, Critical Thinking and Problem Solving

    Beginner · Specialization · 1 - 3 Months

  • C

    Coursera

    Next-Generation AI Assistant: Claude by Anthropic

    Skills you'll gain: Prompt Engineering, Anthropic Claude, Marketing Materials, Copywriting, ChatGPT, AI Product Strategy, Drive Engagement, Promotional Strategies, Target Audience

    4.1
    Rating, 4.1 out of 5 stars
    ·
    23 reviews

    Beginner · Course · 1 - 4 Weeks

  • S

    Starweaver

    Business Process Modeling with AI

    Skills you'll gain: Business Process Modeling, Business Process, Digital Transformation, Business Process Management, Business Process Improvement, Process Design, Business Process Automation, Process Analysis, Business Transformation, Process Management, Case Studies, Workflow Management, Process Optimization, Quality Improvement, Lean Methodologies, AI Workflows, Six Sigma Methodology, Innovation, Automation, Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    18 reviews

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Agentes de IA generativa: transforma tu organización

    Skills you'll gain: AI Enablement, AI Orchestration, Continuous Improvement Process, Organizational Change, Large Language Modeling, Customer Engagement

    4.9
    Rating, 4.9 out of 5 stars
    ·
    28 reviews

    Beginner · Course · 1 - 3 Months

  • A

    Amazon Web Services

    Bringing Ideas to Life Using AI

    Skills you'll gain: Generative AI, Agentic systems, AI Enablement, AI Product Strategy, Responsible AI, Application Programming Interface (API), Application Development, Amazon Web Services, Data Governance, Cost Management, AI Workflows, Model Deployment, Personally Identifiable Information, Prompt Engineering, Innovation, Compliance Management, Data Security

    4.6
    Rating, 4.6 out of 5 stars
    ·
    31 reviews

    Beginner · Course · 1 - 4 Weeks

  • S

    Starweaver

    Effective Service Innovation by Design in Hotel Management

    Skills you'll gain: Customer experience strategy (CX), Service Design, Design Thinking, Change Management, Process Mapping, Key Performance Indicators (KPIs), Hospitality Management, Hospitality, Customer Analysis, Innovation, Customer Insights, Corporate Sustainability, Continuous Improvement Process, Feasibility Studies, Collaboration, Empathy

    4.4
    Rating, 4.4 out of 5 stars
    ·
    12 reviews

    Beginner · Course · 1 - 4 Weeks

1…263264265…431

In summary, here are 10 of our most popular marketing strategy courses

  • Using Google Forms to Analyze User Research Data: Coursera
  • Advanced Data Analysis with ChatGPT: Coursera
  • Execution and Evaluation: University of Colorado Boulder
  • Generative Engine Optimization (GEO) Business Applications: Edureka
  • The Intel® AI Value: Intel
  • CompTIA Security+ (SY0-701): Packt
  • Strategic Management Essentials: University of Huddersfield
  • Next-Generation AI Assistant: Claude by Anthropic: Coursera
  • Business Process Modeling with AI: Starweaver
  • Agentes de IA generativa: transforma tu organización: Google Cloud

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok