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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • U

    University of Michigan

    Human Capital: Foundations and Essentials

    Skills you'll gain: Human Capital, Human Resources, Human Resources Management and Planning, Human Resource Strategy, HR Tech, Human Resource Policies, People Analytics, Employee Engagement, Workforce Development, Industrial and Organizational Psychology, Compensation Management, Employee Retention, Safety Culture, Legal Risk, Labor Law, Environment Health And Safety, Organizational Leadership, Communication Strategies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    18 reviews

    Intermediate · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Retail Management Mastery: Strategy, Analysis & Success

    Skills you'll gain: Retail Management, Retail Store Operations, Merchandising, Revenue Management, Customer Analysis, Market Intelligence, Business Strategies, Competitive Analysis, Business Management, Organizational Strategy, Consumer Behaviour, Inventory Management System, Market Analysis, Case Studies, Market Share, Strategic Decision-Making, Sustainable Business, Intellectual Property, Financial Analysis, Geographic Information Systems

    5
    Rating, 5 out of 5 stars
    ·
    27 reviews

    Beginner · Specialization · 1 - 3 Months

  • B

    Board Infinity

    Mastering Brand Awareness: Fundamentals to Advanced

    Skills you'll gain: Target Audience, Marketing Psychology, Digital Media Strategy, Target Market, Paid media, Marketing Analytics, Social Media Campaigns, Persona Development, Marketing, Google Analytics, Social Media, Storytelling, Content Strategy

    Intermediate · Course · 1 - 4 Weeks

  • P

    Packt

    Information Systems Auditing and Governance

    Skills you'll gain: Audit Planning, Auditing, Internal Controls, Risk Management Framework, Continuous Monitoring, Compliance Auditing, Project Coordination, Financial Controls, Quality Assurance, Information Systems Security, Cyber Security Assessment, Governance, Presentations

    4.6
    Rating, 4.6 out of 5 stars
    ·
    36 reviews

    Intermediate · Course · 1 - 4 Weeks

  • D

    Duke University

    مقاييس الأعمال للشركات التي تعتمد على البيانات

    Skills you'll gain: Business Metrics, Business Analytics, Performance Measurement, Business Intelligence, Financial Data, Market Data, Key Performance Indicators (KPIs), Tableau Software, Analytical Skills, Big Data, Data Analysis, Competitive Intelligence, Data-Driven Decision-Making, E-Commerce, Microsoft Excel, SQL

    4.7
    Rating, 4.7 out of 5 stars
    ·
    77 reviews

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Data Science for Professionals

    Skills you'll gain: Predictive Modeling, Data Visualization, Predictive Analytics, Statistical Analysis, Data Manipulation, Data Analysis, Data Science, Pandas (Python Package), Statistics, Data Wrangling, Data Cleansing, Data Preprocessing, Data-Driven Decision-Making, Business Analytics, Exploratory Data Analysis, Machine Learning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    22 reviews

    Beginner · Course · 1 - 4 Weeks

  • K

    Khalifa University

    AI for Executives: The Basics

    Skills you'll gain: Data Strategy, Model Deployment, Data Governance, Model Evaluation, Transfer Learning, Data Quality, Data-Driven Decision-Making, Business Leadership, Predictive Analytics, Machine Learning, Strategic Decision-Making, Artificial Intelligence, Large Language Modeling, Classification Algorithms, Regression Analysis, Decision Tree Learning

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Créer un logo professionnel avec Canva

    Skills you'll gain: Canva (Software), Logo Design, Graphic Design, Graphic and Visual Design, Color Theory, Creative Design, User Accounts, Digital Marketing

    4.1
    Rating, 4.1 out of 5 stars
    ·
    13 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • S

    SkillUp

    Generative AI: Turbocharge Mobile App Development

    Skills you'll gain: AI Personalization, Mobile Development, Generative AI, Anthropic Claude, LLM Application, Apple iOS, AI Product Strategy, Machine Learning Methods, Application Design, Cloud Development, Data Strategy, Embedded Software, User Interface and User Experience (UI/UX) Design

    5
    Rating, 5 out of 5 stars
    ·
    21 reviews

    Intermediate · Course · 1 - 4 Weeks

  • P

    Packt

    Mastering Advanced Pivot Tables in Excel

    Skills you'll gain: Pivot Tables And Charts, Microsoft Excel, Dashboard, Data Presentation, Business Reporting, Interactive Data Visualization, Data Visualization Software, Excel Formulas, Data Import/Export, Data Cleansing, Data Transformation, Data Analysis, Timelines

    4.8
    Rating, 4.8 out of 5 stars
    ·
    17 reviews

    Intermediate · Course · 3 - 6 Months

  • S

    Sciences Po

    Data and Urban Governance

    Skills you'll gain: Social Sciences, Governance, Data Sharing, Digital Transformation, Policy Analysis, Data Analysis, Big Data, Algorithms, Data Ethics, Computing Platforms, Data-Driven Decision-Making, Personally Identifiable Information, Information Privacy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    50 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Pittsburgh

    Linear Algebra and Regression Fundamentals for Data Science

    Skills you'll gain: NumPy, Matplotlib, Linear Algebra, Pandas (Python Package), Data Manipulation, Applied Mathematics, Data Visualization, Python Programming, Data Analysis, Data Science, Regression Analysis, Data Visualization Software, Mathematics and Mathematical Modeling, Probability & Statistics, Statistics, Numerical Analysis, Mathematical Modeling, Machine Learning, Computational Logic, Logical Reasoning

    Build toward a degree

    3.9
    Rating, 3.9 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Human Capital: Foundations and Essentials: University of Michigan
  • Retail Management Mastery: Strategy, Analysis & Success: EDUCBA
  • Mastering Brand Awareness: Fundamentals to Advanced: Board Infinity
  • Information Systems Auditing and Governance: Packt
  • مقاييس الأعمال للشركات التي تعتمد على البيانات: Duke University
  • Data Science for Professionals: Coursera
  • AI for Executives: The Basics: Khalifa University
  • Créer un logo professionnel avec Canva: Coursera
  • Generative AI: Turbocharge Mobile App Development: SkillUp
  • Mastering Advanced Pivot Tables in Excel: Packt

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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