• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • S

    Skillshare

    Creative Writing: Crafting Personal Essays with Impact

    Skills you'll gain: Writing, Writing and Editing, Honesty, Storytelling, Journals, Editing, Content Creation, Personal Development, Investigation, Self-Awareness

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Create a buyer persona diagram for businesses with Creately

    Skills you'll gain: Diagram Design, Persona Development, User Accounts, Target Audience, Graphic Design, Collaborative Software, Productivity Software, Market Analysis

    Beginner · Guided Project · Less Than 2 Hours

  • Y

    Yale University

    宇宙之旅:展现生命 (Journey of the Universe: The Unfolding of Life)

    Skills you'll gain: Environmental Science, Environment, Life Sciences, Storytelling, Culture, Liberal Arts, Anthropology, Social Sciences, Environmental Issue, Biology, Timelines, Human Development, General Science and Research, Sustainable Systems, Systems Thinking, Process Development, World History, Physical Science, Physics, Scientific Methods

    4.9
    Rating, 4.9 out of 5 stars
    ·
    12 reviews

    Mixed · Course · 1 - 3 Months

  • T

    Tecnológico de Monterrey

    Prácticas interprofesionales para la atención clínica

    Skills you'll gain: Clinical Leadership, Clinical Practices, Health Care Administration, Continuous Quality Improvement (CQI), Patient Safety, Clinical Research, Patient-centered Care, Scientific Methods, Health Systems, Education and Training, Empathy & Emotional Intelligence

    Beginner · Course · 1 - 4 Weeks

  • N

    New York University

    MOST from a Methodological Perspective

    Skills you'll gain: Clinical Trials, Experimentation, Sample Size Determination, Research Design, Continuous Quality Improvement (CQI), Program Evaluation, Research Methodologies, Statistical Analysis

    Intermediate · Course · 1 - 3 Months

  • B

    Birla Institute of Technology & Science, Pilani

    Automata and Computability

    Skills you'll gain: Theoretical Computer Science, Computational Logic, Mathematical Theory & Analysis, Algorithms, Computational Thinking, Programming Principles, Computer Science, Data Structures, Graph Theory, Deductive Reasoning, Natural Language Processing, Logical Reasoning, Formal Learning

    Intermediate · Course · 1 - 3 Months

  • S

    Skillshare

    Strategic SEO: A Quick Start to Reach a Wider Audience

    Skills you'll gain: Keyword Research, Search Engine Optimization, Target Audience, Blogs, Web Analytics and SEO, Content Strategy, Social Media Strategy, Content Creation, Web Content

    4.3
    Rating, 4.3 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • A

    American Psychological Association

    How to Create and Explore a Data Set

    Skills you'll gain: Histogram, Data Analysis, Exploratory Data Analysis, Graphing, Data Visualization Software, Data Literacy, Descriptive Statistics, Statistical Software, Statistics, Data Management, Research, Psychology

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    How to Use The IFE-EFE Matrix for Strategic Analysis

    Skills you'll gain: Competitive Analysis, Strategic Thinking, Business Strategy, Strategic Decision-Making, Organizational Strategy, Key Performance Indicators (KPIs), Performance Analysis, Analysis, Internal Auditing, Market Analysis, External Auditing, Market Opportunities, Entrepreneurship, Leadership

    Intermediate · Guided Project · Less Than 2 Hours

  • U

    University of Colorado Boulder

    Whole Class with PhET for STEM Education

    Skills you'll gain: Mathematics Education, Education Software and Technology, Instructional Strategies, Teaching, Digital pedagogy, Simulation and Simulation Software, Interactive Design, Display Devices

    4.9
    Rating, 4.9 out of 5 stars
    ·
    23 reviews

    Intermediate · Course · 1 - 3 Months

  • U

    University of Oxford

    Social Innovation: Strategy for Nonprofit Organisations

    Skills you'll gain: Social Impact, Design Thinking, Organizational Leadership, Innovation, Strategic Planning, Community Development, Sustainable Development, Research and Design, Project Design, Business Planning, Stakeholder Analysis, Growth Strategies, Risk Management, Marketing Strategies, Quality Assurance

    4.4
    Rating, 4.4 out of 5 stars
    ·
    8 reviews

    Mixed · Course · 1 - 3 Months

  • U

    University of Michigan

    Information Extraction from Free Text Data in Health

    Skills you'll gain: Text Mining, Unstructured Data, Health Informatics, Natural Language Processing, Data Mining, Model Evaluation, Clinical Informatics, Deep Learning, Machine Learning, Medical Terminology, Artificial Neural Networks, Supervised Learning, Python Programming, Computer Programming, Computer Programming Tools

    Intermediate · Course · 1 - 4 Weeks

1…270271272…378

In summary, here are 10 of our most popular market research courses

  • Creative Writing: Crafting Personal Essays with Impact: Skillshare
  • Create a buyer persona diagram for businesses with Creately: Coursera
  • 宇宙之旅:展现生命 (Journey of the Universe: The Unfolding of Life): Yale University
  • Prácticas interprofesionales para la atención clínica: Tecnológico de Monterrey
  • MOST from a Methodological Perspective: New York University
  • Automata and Computability: Birla Institute of Technology & Science, Pilani
  • Strategic SEO: A Quick Start to Reach a Wider Audience: Skillshare
  • How to Create and Explore a Data Set: American Psychological Association
  • How to Use The IFE-EFE Matrix for Strategic Analysis: Coursera
  • Whole Class with PhET for STEM Education: University of Colorado Boulder

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok