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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • E

    EDUCBA

    AI-900 MS Azure AI Fundamentals

    Skills you'll gain: Responsible AI, Microsoft Azure, Artificial Intelligence, Data Ethics, Image Analysis, Natural Language Processing, Computer Vision, Applied Machine Learning, AI Workflows, No-Code Development, Model Deployment, Text Mining, Machine Learning, Model Evaluation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    33 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    GenAI for Financial Data Analysis

    Skills you'll gain: Generative AI, Responsible AI, Financial Data, Complex Problem Solving, Microsoft Copilot, ChatGPT, Data-Driven Decision-Making, Data Analysis, Financial Analysis, Business Ethics, Data Visualization Software

    4.1
    Rating, 4.1 out of 5 stars
    ·
    15 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Basic Statistics in Python (Correlations and T-tests)

    Skills you'll gain: Exploratory Data Analysis, Box Plots, Correlation Analysis, Data Visualization, Scatter Plots, Data Cleansing, Statistical Visualization, Data Manipulation, Pandas (Python Package), Statistical Hypothesis Testing, Descriptive Statistics, Statistical Analysis, Data Analysis, Python Programming

    4.3
    Rating, 4.3 out of 5 stars
    ·
    35 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Illinois Urbana-Champaign

    Ubiquitous Learning and Instructional Technologies

    Skills you'll gain: Education Software and Technology, Digital pedagogy, Instructional Strategies, Computer Science, Interactive Design, Emerging Technologies, Collaborative Software, Artificial Intelligence, Innovation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    75 reviews

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Using GenAI for Tailored Customer Emails

    Skills you'll gain: Prompt Engineering, Email Marketing, Generative AI Agents, Persona Development, AI Personalization, ChatGPT, Customer Insights, Target Audience, Marketing Automation, Content Creation

    5
    Rating, 5 out of 5 stars
    ·
    7 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Empowering and Transforming Your Organization with GenAI

    Skills you'll gain: AI Enablement, Organizational Change, Generative AI Agents, Business Transformation, Stakeholder Communications, Organizational Development, Business Communication, Communication, Internal Communications, Employee Training, Workforce Development, Stakeholder Engagement, Employee Engagement, Change Management

    4.9
    Rating, 4.9 out of 5 stars
    ·
    43 reviews

    Beginner · Course · 1 - 4 Weeks

  • S

    Starweaver

    Strategic Sales Leadership

    Skills you'll gain: Data Storytelling, Business Writing, Concision, Sales Presentations, Sales Strategy, Writing, Persuasive Communication, Customer Relationship Management (CRM) Software, Storytelling, Responsible AI, Sales, Business Communication, Google Gemini, Anthropic Claude, AI Enablement, Sales Enablement, Generative AI, Communication, Proposal Writing, Communication Strategies

    4.2
    Rating, 4.2 out of 5 stars
    ·
    25 reviews

    Intermediate · Specialization · 1 - 3 Months

  • G

    Google Cloud

    Fraud Detection on Financial Transactions with Machine Learning on Google Cloud

    Skills you'll gain: Fraud detection, Feature Engineering, Big Data, Anomaly Detection, Google Cloud Platform, Unsupervised Learning, Model Evaluation, Data Manipulation, Applied Machine Learning, Decision Tree Learning, Logistic Regression, Supervised Learning, Predictive Modeling, Machine Learning, Data Preprocessing

    4
    Rating, 4 out of 5 stars
    ·
    26 reviews

    Intermediate · Project · Less Than 2 Hours

  • C

    Coursera

    Crear Gráficos y Paneles con Microsoft Excel

    Skills you'll gain: Microsoft Excel, Dashboard, Pivot Tables And Charts, Spreadsheet Software, Data Visualization Software, Data Presentation, Data Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    187 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • E

    EDUCBA

    Market Research: Analyze, Forecast & Apply

    Skills you'll gain: Market Research, Market Analysis, Marketing, Research Methodologies, Research, Research Design, Quantitative Research, Consumer Behaviour, Market Trend, Surveys, Customer Analysis, Qualitative Research, Forecasting, Price Negotiation, Analysis, Product Testing, Data Collection, Sampling (Statistics)

    4.6
    Rating, 4.6 out of 5 stars
    ·
    14 reviews

    Mixed · Course · 1 - 4 Weeks

  • U

    Universidad de los Andes

    Plataformas para procesar datos no tradicionales​

    Skills you'll gain: Spatial Analysis, NoSQL, Geospatial Mapping, Geographic Information Systems, Public Cloud, Geospatial Information and Technology, Big Data, MongoDB, Data Infrastructure, Apache Hadoop, Apache Spark, Distributed Computing, Data Architecture, Cloud Platforms, Cloud Services, Data Processing, Database Systems, Scalability, Environmental Monitoring, Climate Change Programs

    3.9
    Rating, 3.9 out of 5 stars
    ·
    13 reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    البدء باستخدام برنامج كانفا (Canva)

    Skills you'll gain: Canva (Software), Graphic Design, Logo Design, Graphic and Visual Design Software, Design, Graphic and Visual Design, Creative Design, Multimedia

    4.3
    Rating, 4.3 out of 5 stars
    ·
    40 reviews

    Beginner · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular marketing analytics courses

  • AI-900 MS Azure AI Fundamentals: EDUCBA
  • GenAI for Financial Data Analysis: Coursera
  • Basic Statistics in Python (Correlations and T-tests): Coursera
  • Ubiquitous Learning and Instructional Technologies: University of Illinois Urbana-Champaign
  • Using GenAI for Tailored Customer Emails: Coursera
  • Empowering and Transforming Your Organization with GenAI: Coursera
  • Strategic Sales Leadership: Starweaver
  • Fraud Detection on Financial Transactions with Machine Learning on Google Cloud: Google Cloud
  • Crear Gráficos y Paneles con Microsoft Excel: Coursera
  • Market Research: Analyze, Forecast & Apply: EDUCBA

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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