• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


More to explore:

Popular Market Research Courses and Certifications


  • A

    American Psychological Association

    Intro to Null Hypothesis Significance Testing with z-test

    Skills you'll gain: Statistical Hypothesis Testing, Sample Size Determination, Probability & Statistics, Probability Distribution, Statistical Methods, Quantitative Research, Statistical Inference, Sampling (Statistics), Statistical Analysis, Probability, Data Analysis

    Beginner · Course · 1 - 3 Months

  • N

    Northeastern University

    Mastering Negotiation Skills & Strategies

    Skills you'll gain: Negotiation, Conflict Management, Behavioral Economics, Decision Making, Relationship Building, Communication, Business Administration, Active Listening

    4.8
    Rating, 4.8 out of 5 stars
    ·
    13 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    Alternative Investments: Investing in Land & Real Estate

    Skills you'll gain: Real Estate, Investments, Property and Real Estate, Risk Management, Portfolio Management, Portfolio Risk, Accounting, Market Liquidity, Balance Sheet, Business Valuation, Return On Investment, Financial Statements, Financial Planning, Case Studies

    Intermediate · Course · 1 - 4 Weeks

  • P

    Packt

    Keras Deep Learning & Generative Adversarial Networks (GAN)

    Skills you'll gain: Generative Adversarial Networks (GANs), Exploratory Data Analysis, Model Deployment, Keras (Neural Network Library), NumPy, Transfer Learning, PyTorch (Machine Learning Library), Predictive Modeling, Matplotlib, Data Analysis, Artificial Intelligence, Data Preprocessing, Development Environment, Pandas (Python Package), Deep Learning, Classification And Regression Tree (CART), Artificial Neural Networks, Image Analysis, Machine Learning, Data Science

    Intermediate · Specialization · 3 - 6 Months

  • L

    L&T EduTech

    Construction aspects of Steel Buildings

    Skills you'll gain: Construction Inspection, Construction, Building Design, Structural Engineering, Structural Analysis, Architectural Drawing, Industrial Design, Commercial Construction, Engineering Drawings, Technical Drawing, Engineering Design Process

    5
    Rating, 5 out of 5 stars
    ·
    10 reviews

    Intermediate · Course · 1 - 4 Weeks

  • L

    L&T EduTech

    Introduction of Pile Foundation

    Skills you'll gain: Construction, Structural Engineering, Construction Engineering, Building Codes, Civil Engineering, Structural Analysis, Engineering Design Process, Engineering Calculations, Design, Safety Standards

    4.6
    Rating, 4.6 out of 5 stars
    ·
    14 reviews

    Intermediate · Course · 1 - 3 Months

  • E

    EDUCBA

    Predictive Analytics & Modeling with Minitab

    Skills you'll gain: Data-Driven Decision-Making, Minitab, Regression Analysis, Logistic Regression, Statistical Hypothesis Testing, Statistical Analysis, Scatter Plots, Correlation Analysis, Data Analysis, Predictive Analytics, Statistical Methods, Descriptive Statistics, Analytics, Business Analytics, Predictive Modeling, Forecasting, Advanced Analytics, Statistical Modeling, Quantitative Research, Case Studies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    15 reviews

    Beginner · Specialization · 1 - 3 Months

  • L

    L&T EduTech

    Construction Practices in Metro Rails

    Skills you'll gain: Construction, Construction Engineering, Civil Engineering, Building Services Engineering, HVAC, Transportation Operations, Electrical Systems, Construction Management, Sustainable Engineering, Sustainable Development, Emerging Technologies, Building Design, Architectural Design, Structural Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    9 reviews

    Intermediate · Course · 1 - 3 Months

  • J

    Johns Hopkins University

    Household Surveys for Program Evaluation in LMICs

    Skills you'll gain: Surveys, Survey Creation, Sampling (Statistics), Program Evaluation, Data Management, Data Collection, Data Analysis, Data Cleansing, Quantitative Research, Data Quality, Research Design, Sample Size Determination, Data Ethics

    Intermediate · Course · 1 - 3 Months

  • I

    IE Business School

    Beyond the Obvious: How to Think in the Age of Generative AI

    Skills you'll gain: Critical Thinking, Logical Reasoning, Analytical Skills, Generative AI, Empathy, Cognitive flexibility, Research, Lifelong Learning, Data Analysis, Decision Making, Statistical Analysis

    Beginner · Course · 1 - 4 Weeks

  • F

    Fundação Instituto de Administração

    Principais Elementos do Sucesso do Cliente

    Skills you'll gain: Customer Success Management, Customer Retention, Customer experience strategy (CX), Customer Engagement, Customer Relationship Management, Customer Insights, Target Audience, Organizational Structure, Key Performance Indicators (KPIs), Business Metrics, Value Propositions

    4.8
    Rating, 4.8 out of 5 stars
    ·
    20 reviews

    Beginner · Course · 1 - 4 Weeks

  • J

    Johns Hopkins University

    Responsible Reporting on Suicide for Journalists

    Skills you'll gain: Journalism, Health Education, Public Health, Media and Communications, Interviewing Skills, Stress First Aid, Advocacy, Mental Health, Cultural Sensitivity, Ethical Standards And Conduct

    4.7
    Rating, 4.7 out of 5 stars
    ·
    14 reviews

    Beginner · Course · 1 - 4 Weeks

1…287288289…376

In summary, here are 10 of our most popular market research courses

  • Intro to Null Hypothesis Significance Testing with z-test: American Psychological Association
  • Mastering Negotiation Skills & Strategies: Northeastern University
  • Alternative Investments: Investing in Land & Real Estate: University of Illinois Urbana-Champaign
  • Keras Deep Learning & Generative Adversarial Networks (GAN): Packt
  • Construction aspects of Steel Buildings: L&T EduTech
  • Introduction of Pile Foundation: L&T EduTech
  • Predictive Analytics & Modeling with Minitab: EDUCBA
  • Construction Practices in Metro Rails: L&T EduTech
  • Household Surveys for Program Evaluation in LMICs: Johns Hopkins University
  • Beyond the Obvious: How to Think in the Age of Generative AI: IE Business School

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok