• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • U

    University of Houston

    Value-Based Care: Quality Improvement in Organizations

    Skills you'll gain: Value-Based Care, Continuous Quality Improvement (CQI), Continuous Improvement Process, Quality Improvement, Care Management, Organizational Leadership, Health Care Administration, Organizational Change, Teamwork, Process Improvement, Diversity Awareness, Health Care, Health Education, Public Health

    4.7
    Rating, 4.7 out of 5 stars
    ·
    32 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University at Buffalo

    Capstone - Managing Board Change for Higher Levels of Leadership and Governance Effectiveness

    Skills you'll gain: Peer Review, Governance, Consulting, Leadership and Management, Report Writing, Leadership, Performance Analysis, Management Consulting, Organizational Change, Change Management, Organizational Effectiveness, Analysis, Data Collection

    4.4
    Rating, 4.4 out of 5 stars
    ·
    14 reviews

    Mixed · Course · 1 - 3 Months

  • U

    University of Illinois Urbana-Champaign

    Subsistence Marketplaces

    Skills you'll gain: Business Planning, Solution Design, Consumer Behaviour, Sustainable Development, Entrepreneurship, Sustainable Business, Market Opportunities, Needs Assessment, Market Analysis, Ideation, Product Development, Environmental Issue, Business, Qualitative Research, Sustainability Reporting, Behavioral Economics, Social Sciences, Business Development, Cultural Sensitivity, Empathy & Emotional Intelligence

    4.4
    Rating, 4.4 out of 5 stars
    ·
    25 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Maryland, College Park

    Lean Product Portfolio Management

    Skills you'll gain: Product Lifecycle Management, Enterprise Architecture, AI Product Strategy, Product Management, Responsible AI, Innovation, New Product Development, Product Strategy, User Research, Scalability, Design Thinking, Lean Methodologies, Project Portfolio Management, Agile Product Development, Governance, Product Development, Product Roadmaps, User Centered Design, Resource Management, Brand Management

    3
    Rating, 3 out of 5 stars
    ·
    6 reviews

    Intermediate · Specialization · 3 - 6 Months

  • J

    Johns Hopkins University

    Helping Families Avoid Negative Court Involvement Teach-Out

    Skills you'll gain: Legal Strategy, Legal Risk, Family Law, Proactivity, Conflict Management, Planning, Relationship Building, Communication

    4.3
    Rating, 4.3 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 4 Weeks

  • N

    National Taiwan University

    農企業管理學 (Agribusiness Management)

    Skills you'll gain: Financial Management, Production Management, Economics, Capital Budgeting, Business Management, Marketing, Marketing Strategies, Advertising, Business Economics, Consumer Behaviour, Supply Chain Management, Market Research, Decision Making

    Beginner · Course · 1 - 3 Months

  • L

    L&T EduTech

    Fire Detection & Fire Alarm Systems and Safety Signages

    Skills you'll gain: Fire And Life Safety, Construction Inspection, Safety Training, Safety Standards, Building Codes, Safety and Security, System Monitoring, Electrical Systems, Building Services Engineering, Continuous Monitoring, Control Systems, Systems Integration, Technical Standard, Communication Systems

    4.6
    Rating, 4.6 out of 5 stars
    ·
    36 reviews

    Intermediate · Course · 1 - 4 Weeks

  • P

    Packt

    Mastering Customer Success

    Skills you'll gain: Customer Success Management, Crisis Management, Customer Relationship Building, Customer Retention, Customer Relationship Management (CRM) Software, Customer Engagement, Customer Relationship Management, Customer Data Management, Employee Onboarding, Customer experience improvement, Company, Product, and Service Knowledge, Performance Metric, Business Metrics, Key Performance Indicators (KPIs), Account Management, Stakeholder Engagement, Operational Excellence, Product Knowledge, Customer Insights, Smart Goals

    Beginner · Course · 1 - 3 Months

  • F

    Fundação Instituto de Administração

    Corporate Foresight

    Skills you'll gain: Innovation, Forecasting, Strategic Thinking, Corporate Strategy, Strategic Decision-Making, Business Strategy, Organizational Strategy, Trend Analysis, Analysis, Market Opportunities, Organizational Change, Decision Making, Market Dynamics, Business Research, Process Improvement

    Advanced · Course · 1 - 3 Months

  • H

    Harvard Business Review

    Navigate Conflict and Deliver Feedback

    Skills you'll gain: Conflict Management, Constructive Feedback, Team Leadership, Team Building, Negotiation, Coaching, Trustworthiness, Performance Management, Relationship Building, Collaboration, Empathy, Active Listening, Communication

    Intermediate · Course · 1 - 4 Weeks

  • E

    ESSEC Business School

    Grande Distribution et RSE : Comprendre et Agir

    Skills you'll gain: Corporate Sustainability, Social Impact, Environmental Social And Corporate Governance (ESG), Environmental Issue, Sustainable Business, Public Health, Climate Change Mitigation, Sustainability Reporting, Consumer Behaviour, Waste Minimization, Packaging and Labeling

    4.9
    Rating, 4.9 out of 5 stars
    ·
    25 reviews

    Beginner · Course · 1 - 3 Months

  • P

    Pearson

    (SSCP) Systems Security Certified Practitioner: Unit 1

    Skills you'll gain: Security Management, Security Strategy, Configuration Management, Security Controls, Information Systems Security, Computer Security Awareness Training, Enterprise Security, Change Control, Safety and Security, Cyber Security Policies, Data Ethics

    Beginner · Course · 1 - 4 Weeks

1…293294295…431

In summary, here are 10 of our most popular marketing strategy courses

  • Value-Based Care: Quality Improvement in Organizations: University of Houston
  • Capstone - Managing Board Change for Higher Levels of Leadership and Governance Effectiveness : University at Buffalo
  • Subsistence Marketplaces: University of Illinois Urbana-Champaign
  • Lean Product Portfolio Management: University of Maryland, College Park
  • Helping Families Avoid Negative Court Involvement Teach-Out: Johns Hopkins University
  • 農企業管理學 (Agribusiness Management): National Taiwan University
  • Fire Detection & Fire Alarm Systems and Safety Signages: L&T EduTech
  • Mastering Customer Success: Packt
  • Corporate Foresight: Fundação Instituto de Administração
  • Navigate Conflict and Deliver Feedback: Harvard Business Review

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok