Media Relations

Media Relations is the practice of maintaining a strong, beneficial relationship between media outlets and organizations or individuals. Coursera's media relations catalogue teaches you the critical elements of managing public relations with the media, from crafting compelling press releases to effectively communicating your key messages. You'll learn how to handle interviews, press conferences, and crisis communications, as well as how to leverage digital media for public relations purposes. You'll also gain insight into media planning, media strategies, and the role of public opinion in shaping media narratives, equipping you with the necessary tools to thrive in a PR, communications, or media-related role.
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Results for "media relations"

  • Status: Free Trial

    Fundação Instituto de Administração

    Skills you'll gain: Stakeholder Communications, Corporate Communications, Business Communication, Strategic Communication, Internal Communications, Communication, Public Relations, Leadership, Media Relations, Brand Management, Employee Engagement, Crisis Management

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial

    IESE Business School

    Skills you'll gain: Corporate Communications, Crisis Management, Strategic Communication, Media Relations, Stakeholder Communications, Public Relations, Business Communication, Press Releases, Business Ethics, Communication, Interviewing Skills, Conflict Management, Public Speaking, Decision Making

    4.7
    Rating, 4.7 out of 5 stars
    67 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    Status: Free Trial

    Real Madrid Graduate School Universidad Europea

    Skills you'll gain: Marketing Analytics, AI Personalization, Predictive Analytics, Customer Engagement, Data-Driven Decision-Making, Marketing Strategies, Emerging Technologies, Revenue Management, Loyalty Programs, Brand Marketing, Digital Media Strategy, Real Time Data, Augmented and Virtual Reality (AR/VR), Forecasting, Content Management, Media Relations, Artificial Intelligence, Price Negotiation

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial

    CertNexus

    Skills you'll gain: Crisis Management, Business Ethics, Data Ethics, Media Relations, Communication Strategies, Public Relations, Strategic Communication, Stakeholder Communications, Business Communication, Communication, Diversity and Inclusion, Risk Management, Leadership and Management, Social Media Strategy, Business Strategy, Marketing

    4.4
    Rating, 4.4 out of 5 stars
    95 reviews

    Beginner · Course · 1 - 3 Months