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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • E

    EDUCBA

    Sales Transformation Fundamentals

    Skills you'll gain: Sales Enablement, Sales Management, Customer Analysis, Sales Strategy, Marketing, Target Market, Verbal Communication Skills, Sales Process, Sales, Business Transformation, Smart Goals, Return On Investment, Leadership, Organizational Change

    4.6
    Rating, 4.6 out of 5 stars
    ·
    11 reviews

    Mixed · Course · 1 - 4 Weeks

  • U

    Universitat Autònoma de Barcelona

    Economía del Cambio Climático

    Skills you'll gain: Climate Change Adaptation, Supply And Demand, Sustainable Development, Market Dynamics, International Relations, Climate Change Mitigation, Economics, Environmental Regulations, Environmental Policy, Mathematical Modeling, Tax Laws, Social Impact, Public Policies, Cost Benefit Analysis, Big Data

    4.2
    Rating, 4.2 out of 5 stars
    ·
    32 reviews

    Beginner · Course · 1 - 3 Months

  • J

    Johns Hopkins University

    Data Visualization Capstone

    Skills you'll gain: Data Visualization Software, Data Literacy, Storyboarding, Statistical Visualization, Data Storytelling, Data Manipulation, Data Presentation, Ggplot2, Statistical Reporting, Dashboard, Data Synthesis, Data Analysis, Data Cleansing, R Programming, Tidyverse (R Package), Data Preprocessing, Data Transformation, Data Import/Export, Graphing

    5
    Rating, 5 out of 5 stars
    ·
    36 reviews

    Mixed · Course · 1 - 4 Weeks

  • S

    Skillshare

    Using AI & ChatGPT for Content: Research & Planning

    Skills you'll gain: Storytelling, Content Strategy, ChatGPT, Content Creation, Content Marketing, Target Audience, AI Personalization, Persona Development, User Research, Problem Solving, Writing and Editing, Brainstorming, Ideation

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Data Ingestion, Exploration & Visualization in Qlik Sense

    Skills you'll gain: Data Visualization Software, Data Modeling, Dashboard, Interactive Data Visualization, Data Presentation, Data Processing, Data Storytelling, Data Transformation, Data Preprocessing, Data Integration, Data Cleansing, Data Import/Export, Data Analysis, Data Quality, Key Performance Indicators (KPIs)

    4.9
    Rating, 4.9 out of 5 stars
    ·
    13 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Crea un mapa de proceso con Canva

    Skills you'll gain: Process Mapping, Diagram Design, Data Visualization, User Accounts, Graphic Design, Account Management, Marketing

    4.3
    Rating, 4.3 out of 5 stars
    ·
    12 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • I

    Illinois Tech

    Health Informatics and Marketspace

    Skills you'll gain: Health Informatics, Clinical Informatics, Health Systems, Health Information Management, Interoperability, Health Technology, Health Care, Health Policy, Medical Terminology, Public Health, Stakeholder Engagement, Data Analysis

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    First Steps in Python with Jupyter Notebooks

    Skills you'll gain: Git (Version Control System), Version Control, GitHub, Jupyter, Python Programming, Programming Principles, Data Science, Generative AI, Development Environment, Integrated Development Environments, Computer Programming, Data Analysis

    Beginner · Course · 1 - 4 Weeks

  • A

    Arizona State University

    Data Analysis and Visualization with Python

    Skills you'll gain: Matplotlib, File I/O, NumPy, Plot (Graphics), Pandas (Python Package), Data Structures, Data Visualization Software, Data Analysis, Python Programming, Data Processing, Data Manipulation, Exploratory Data Analysis, Data Import/Export, Computer Programming

    4.7
    Rating, 4.7 out of 5 stars
    ·
    13 reviews

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Bracketology with Google Machine Learning

    Skills you'll gain: Data Preprocessing, Model Evaluation, Applied Machine Learning, Big Data, Google Cloud Platform, Data Manipulation, Predictive Analytics, Machine Learning, Exploratory Data Analysis, SQL

    Beginner · Project · Less Than 2 Hours

  • A

    AI CERTs

    AI Essentials

    Skills you'll gain: Agentic systems, Generative AI Agents, AI Workflows, Artificial Intelligence and Machine Learning (AI/ML), Emerging Technologies, Business Ethics, Deep Learning, Social Impact, Ethical Standards And Conduct, Problem Solving, Analysis, Business Planning

    Beginner · Course · 1 - 3 Months

  • F

    Fundação Instituto de Administração

    Communication Principles for Leaders

    Skills you'll gain: Stakeholder Communications, Corporate Communications, Business Communication, Strategic Communication, Internal Communications, Communication, Public Relations, Media Relations, Leadership, Brand Management, Employee Engagement, Crisis Management

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Sales Transformation Fundamentals: EDUCBA
  • Economía del Cambio Climático: Universitat Autònoma de Barcelona
  • Data Visualization Capstone: Johns Hopkins University
  • Using AI & ChatGPT for Content: Research & Planning: Skillshare
  • Data Ingestion, Exploration & Visualization in Qlik Sense: Coursera
  • Crea un mapa de proceso con Canva: Coursera
  • Health Informatics and Marketspace: Illinois Tech
  • First Steps in Python with Jupyter Notebooks: Coursera
  • Data Analysis and Visualization with Python: Arizona State University
  • Bracketology with Google Machine Learning: Google Cloud

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