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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • M

    MathWorks

    Practical MATLAB Skills

    Skills you'll gain: Plot (Graphics), Scripting, Matlab, Data Manipulation, Mathematical Modeling, Data Analysis, Data Visualization, Data Visualization Software, Descriptive Statistics, Interactive Data Visualization, Exploratory Data Analysis, Data Mapping, Data Cleansing, File Management, Technical Communication

    Beginner · Course · 1 - 4 Weeks

  • A

    Alfaisal University | KLD

    إمكانيات السوق وطلب السوق والحصة السوقية

    Skills you'll gain: Market Share, Market Analysis, Market Opportunities, Market Intelligence, Market Dynamics, Strategic Marketing, Competitive Analysis, Market Research, Market Trend, Market Data, Customer Demand Planning, Performance Measurement, Consumer Behaviour, Business Metrics, Revenue Forecasting, Performance Metric, Product Lifecycle Management

    4.1
    Rating, 4.1 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 4 Weeks

  • S

    Skillshare

    Understand & Use AI – ChatGPT with Smart Prompting Tips

    Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI, Large Language Modeling, Business Process, Content Creation, Target Audience, Artificial Intelligence, Writing

    4.1
    Rating, 4.1 out of 5 stars
    ·
    14 reviews

    Beginner · Course · 1 - 4 Weeks

  • F

    Fundação Instituto de Administração

    Hábitos do Consumidor

    Skills you'll gain: Consumer Behaviour, Target Market, Strategic Marketing, Marketing Psychology, Marketing Strategies, Customer Retention, Customer Insights, Market Analysis, Sociology, Culture, Economics, Policy, and Social Studies

    Beginner · Course · 1 - 4 Weeks

  • B

    Ball State University

    Introduction to Data Science

    Skills you'll gain: Data Ethics, Data Collection, Probability & Statistics, Statistics, Sampling (Statistics), Data Science, R Programming, Statistical Methods, Data Structures, Data Analysis, Data Capture, Information Privacy, Tidyverse (R Package), Data Quality, Informed Consent, Social Impact, Ethical Standards And Conduct, Data Validation, Algorithms, Big Data

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 3 Months

  • G

    Google

    Build Customer Loyalty

    Skills you'll gain: Brand Loyalty, Personalized Service, Employee Surveys, Contextual Advertising

    5
    Rating, 5 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Equity Research Report Writing: Analyze & Structure

    Skills you'll gain: Research Reports, Report Writing, Case Studies, Business Writing, Market Data, Analysis, Data Analysis, Financial Analysis, Concision, Proofreading, Financial Statements, Target Audience

    5
    Rating, 5 out of 5 stars
    ·
    29 reviews

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Data Engineering: Pipelines, ETL, Hadoop

    Skills you'll gain: Data Pipelines, Apache Hadoop, Extract, Transform, Load, Data Transformation, Apache Hive, Big Data, Data Warehousing, Strategic Decision-Making, Apache Spark, Data Integration, Data Processing, Data Management, Data Analysis, Scalability

    4.7
    Rating, 4.7 out of 5 stars
    ·
    11 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Create an Advertising Concept Testing Study in Qualtrics

    Skills you'll gain: Advertising Campaigns, Advertising, User Feedback, Marketing Materials, Online Advertising, Business Research, Marketing, Promotional Materials, Market Research, Branding

    4.2
    Rating, 4.2 out of 5 stars
    ·
    6 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • A

    Automatic Data Processing, Inc. (ADP)

    Analyzing Job Needs and Creating Job Postings

    Skills you'll gain: Recruitment, Job Analysis, Consultative Approaches, Market Research, Recruitment Strategies, Talent Acquisition, Marketing Materials, Talent Sourcing, Compensation Management, Needs Assessment, Competitive Analysis, Branding

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    Subsistence Marketplaces

    Skills you'll gain: Business Planning, Solution Design, Consumer Behaviour, Sustainable Development, Entrepreneurship, Sustainable Business, Market Opportunities, Needs Assessment, Market Analysis, Ideation, Product Development, Environmental Issue, Business, Qualitative Research, Sustainability Reporting, Behavioral Economics, Social Sciences, Business Development, Cultural Sensitivity, Empathy & Emotional Intelligence

    4.4
    Rating, 4.4 out of 5 stars
    ·
    25 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Michigan

    Python Debugging: A Systematic Approach

    Skills you'll gain: Debugging, Data-oriented programming, Program Development, Python Programming, Data Manipulation, Data Analysis

    4.3
    Rating, 4.3 out of 5 stars
    ·
    6 reviews

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Practical MATLAB Skills: MathWorks
  • إمكانيات السوق وطلب السوق والحصة السوقية: Alfaisal University | KLD
  • Understand & Use AI – ChatGPT with Smart Prompting Tips: Skillshare
  • Hábitos do Consumidor: Fundação Instituto de Administração
  • Introduction to Data Science: Ball State University
  • Build Customer Loyalty : Google
  • Equity Research Report Writing: Analyze & Structure: EDUCBA
  • Data Engineering: Pipelines, ETL, Hadoop: Coursera
  • Create an Advertising Concept Testing Study in Qualtrics: Coursera
  • Analyzing Job Needs and Creating Job Postings : Automatic Data Processing, Inc. (ADP)

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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