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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Customer Support digital transformation with HubSpot

    Skills you'll gain: HubSpot CRM, Digital Transformation, Customer Relationship Management, Customer Support, Business Transformation, Process Analysis, Business Systems, Technology Strategies, Process Improvement, Business Development

    4.9
    Rating, 4.9 out of 5 stars
    ·
    14 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Pittsburgh

    idea 2 IMPACT: An Introduction to Translating Assistive Health Technologies and Other Products

    Skills you'll gain: Competitive Analysis, Stakeholder Analysis, Business Planning, Medical Devices, Market Analysis, New Product Development, Regulatory Affairs, Product Development, Commercialization, Problem Solving, Innovation, Healthcare 5.0, Entrepreneurship, Value Propositions, Presentations

    3.9
    Rating, 3.9 out of 5 stars
    ·
    7 reviews

    Intermediate · Course · 1 - 3 Months

  • L

    LearnQuest

    AI 알고리즘 모델과 한계점

    Skills you'll gain: Predictive Modeling, Predictive Analytics, Machine Learning Algorithms, Machine Learning, Algorithms, Responsible AI, Data Ethics, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Model Evaluation, Business Ethics, Ethical Standards And Conduct

    4.3
    Rating, 4.3 out of 5 stars
    ·
    14 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Using probability distributions for real world problems in R

    Skills you'll gain: Statistical Inference, Probability Distribution, R Programming, Statistical Visualization, Statistics, Data Visualization, Statistical Analysis, Statistical Modeling, Statistical Hypothesis Testing, Data Analysis, Probability

    4.8
    Rating, 4.8 out of 5 stars
    ·
    37 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Corporate Finance Institute

    Tableau Fundamentals Case Study - Ecommerce Analysis

    Skills you'll gain: Tableau Software, Excel Formulas, Data Modeling, Dashboard, E-Commerce, Data Visualization Software, Performance Analysis, Interactive Data Visualization, Data Analysis, Regional Sales, Business Analysis, Key Performance Indicators (KPIs), Business Metrics, Branding

    4.9
    Rating, 4.9 out of 5 stars
    ·
    7 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    GIS Mastery: Spatial Data, Remote Sensing, Decision Support

    Skills you'll gain: Geographic Information Systems, Geospatial Mapping, Spatial Data Analysis, Spatial Analysis, Global Positioning Systems, Data Analysis, Metadata Management, Decision Support Systems

    4.7
    Rating, 4.7 out of 5 stars
    ·
    24 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Interessen des durchschnittlichen Facebook Nutzers

    Skills you'll gain: Facebook, Persona Development, Social Media, Social Media Marketing, Social Media Campaigns, Customer Engagement, Social Media Strategy, Customer Insights, Target Audience, Marketing Materials

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    ML Parameters Optimization: GridSearch, Bayesian, Random

    Skills you'll gain: Model Evaluation, Scikit Learn (Machine Learning Library), Regression Analysis, Performance Tuning, Applied Machine Learning, Machine Learning Methods, Machine Learning, Bayesian Statistics, Data Analysis

    4.9
    Rating, 4.9 out of 5 stars
    ·
    8 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Illinois Urbana-Champaign

    Strategies and Tools to Mitigate Agricultural Risk

    Skills you'll gain: Land Management, Risk Management, Water Resource Management, Risk Mitigation, Business Risk Management, Insurance, Strategic Marketing, Marketing, Contract Management, Real Estate, Loans

    4.8
    Rating, 4.8 out of 5 stars
    ·
    10 reviews

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    Classification Analysis

    Skills you'll gain: Classification Algorithms, Data Analysis, Model Evaluation, Logistic Regression, Supervised Learning, Decision Tree Learning, Predictive Modeling, Feature Engineering, Data Preprocessing, Machine Learning, Bayesian Statistics, Performance Tuning

    5
    Rating, 5 out of 5 stars
    ·
    7 reviews

    Intermediate · Course · 1 - 3 Months

  • G

    Google Cloud

    Gemini in BigQuery

    Skills you'll gain: Google Gemini, Retrieval-Augmented Generation, Gemini, Embeddings, Generative AI, Predictive Modeling, Vector Databases, Big Data, Data Analysis, Exploratory Data Analysis, Artificial Intelligence and Machine Learning (AI/ML), AI Enablement, SQL, Python Programming, Data Preprocessing, Customer Relationship Management, Google Cloud Platform, Data Visualization Software, Machine Learning

    4.8
    Rating, 4.8 out of 5 stars
    ·
    9 reviews

    Beginner · Specialization · 1 - 4 Weeks

  • C

    Coursera

    إنشاء المخططات و لوحات المعلومات باستخدام Microsoft Excel

    Skills you'll gain: Dashboard, Data Visualization, Microsoft Excel, Spreadsheet Software, Data Analysis, Business Reporting, Business Mathematics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    19 reviews

    Beginner · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular marketing analytics courses

  • Customer Support digital transformation with HubSpot: Coursera
  • idea 2 IMPACT: An Introduction to Translating Assistive Health Technologies and Other Products: University of Pittsburgh
  • AI 알고리즘 모델과 한계점: LearnQuest
  • Using probability distributions for real world problems in R: Coursera
  • Tableau Fundamentals Case Study - Ecommerce Analysis: Corporate Finance Institute
  • GIS Mastery: Spatial Data, Remote Sensing, Decision Support: Coursera
  • Interessen des durchschnittlichen Facebook Nutzers: Coursera
  • ML Parameters Optimization: GridSearch, Bayesian, Random: Coursera
  • Strategies and Tools to Mitigate Agricultural Risk: University of Illinois Urbana-Champaign
  • Classification Analysis: University of Colorado Boulder

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