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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • U

    Universidad Nacional Autónoma de México

    Python: de usuario a explorador de datos

    Skills you'll gain: Extract, Transform, Load, Pandas (Python Package), NumPy, Exploratory Data Analysis, Time Series Analysis and Forecasting, Data Visualization Software, Package and Software Management, Graphing, Data Analysis, Jupyter, Data Import/Export, Python Programming, Data Manipulation

    3.8
    Rating, 3.8 out of 5 stars
    ·
    20 reviews

    Beginner · Course · 1 - 3 Months

  • J

    Johns Hopkins University

    Data Literacy Capstone – Evaluating Research

    Skills you'll gain: Peer Review, Data Literacy, Research, Quantitative Research, Report Writing, Analytical Skills, Data Analysis, Research Methodologies, Statistical Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6 reviews

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of California, Davis

    Sensory Science: Conducting Tests

    Skills you'll gain: Experimentation, Product Testing, Laboratory Testing, Laboratory Experience, Case Studies, Research Design, Consumer Behaviour, Target Market, Data Collection, Research Reports, Data Analysis, Recruitment

    4.9
    Rating, 4.9 out of 5 stars
    ·
    20 reviews

    Intermediate · Course · 1 - 4 Weeks

  • J

    Johns Hopkins University

    Infectious Disease Modeling in Practice

    Skills you'll gain: Epidemiology, Mathematical Modeling, Infectious Diseases, Public Health, Risk Modeling, Statistical Modeling, Predictive Modeling, Health Policy, Forecasting, Model Evaluation, Data Analysis, Statistics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    15 reviews

    Intermediate · Course · 1 - 4 Weeks

  • J

    Johns Hopkins University

    Computing for Cancer Informatics

    Skills you'll gain: Computer Systems, Informatics, Data Processing, Data Sharing, Computing Platforms, Bioinformatics, Data Storage, Computer Literacy, Computer Hardware, Big Data, Capacity Management, Data Centers, Computer Security Awareness Training, Cloud Computing, Oncology

    4.6
    Rating, 4.6 out of 5 stars
    ·
    16 reviews

    Beginner · Course · 1 - 3 Months

  • G

    Google Cloud

    Architecting with Google Compute Engine auf Deutsch

    Skills you'll gain: Google Cloud Platform, Load Balancing, Google App Engine, Site Reliability Engineering, Cloud Infrastructure, Identity and Access Management, Kubernetes, Platform As A Service (PaaS), Big Data, Firewall, Infrastructure As A Service (IaaS), Cloud Security, Managed Services, Cloud Computing Architecture, Virtual Machines, Cloud-Native Computing, Infrastructure as Code (IaC), Containerization, Data Storage Technologies, Cloud Platforms

    4.6
    Rating, 4.6 out of 5 stars
    ·
    19 reviews

    Intermediate · Specialization · 3 - 6 Months

  • C

    Case Western Reserve University

    Practical Geospatial Geostatistical Modeling

    Skills you'll gain: Exploratory Data Analysis, Spatial Data Analysis, Spatial Analysis, Geospatial Mapping, Geospatial Information and Technology, Descriptive Statistics, Statistical Modeling, R Programming, Geographic Information Systems, Statistical Analysis, Probability & Statistics, Data-Driven Decision-Making, Oil and Gas, Data Analysis, Simulations, Statistical Methods, Rmarkdown, Data Cleansing, Box Plots, Plot (Graphics)

    Intermediate · Specialization · 3 - 6 Months

  • C

    Coursera

    Как планировать посты в нескольких платформах с Hootsuite

    Skills you'll gain: Social Media Management, Social Media Content, Social Media, Social Media Marketing, Scheduling

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Using Porter’s Five Forces Model for Competitive Analysis

    Skills you'll gain: Competitive Analysis, Business Strategy, Market Analysis, Case Studies, Corporate Strategy, Market Dynamics, Market Opportunities, Strategic Planning, New Business Development, Supplier Management, Company, Product, and Service Knowledge, Consumer Behaviour, Entrepreneurship, Leadership

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Usability Testing with Hotjar

    Skills you'll gain: Usability Testing, Usability, Test Tools, Interaction Design, Human Computer Interaction, Test Planning, User Research, Product Development, Web Analytics and SEO

    4.3
    Rating, 4.3 out of 5 stars
    ·
    31 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • F

    Fundação Instituto de Administração

    Pesquisa de Mercado com Métodos Qualitativos

    Skills you'll gain: Qualitative Research, Data Collection, Market Research, Analysis, Marketing, Surveys, Research Methodologies, Focus Group, Research, Presentations, Consumer Behaviour, Interviewing Skills

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Glasgow

    Computational Thinking with JavaScript 2: Model & Analyse

    Skills you'll gain: JSON, Data Structures, Analytics, Computational Thinking, Data Analysis, Data Visualization Software, Scripting, Javascript, Data Processing, Unsupervised Learning, Data Modeling, Machine Learning, Programming Principles, Object Oriented Programming (OOP), Computer Programming, Algorithms, Software Development

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Python: de usuario a explorador de datos: Universidad Nacional Autónoma de México
  • Data Literacy Capstone – Evaluating Research: Johns Hopkins University
  • Sensory Science: Conducting Tests: University of California, Davis
  • Infectious Disease Modeling in Practice: Johns Hopkins University
  • Computing for Cancer Informatics: Johns Hopkins University
  • Architecting with Google Compute Engine auf Deutsch: Google Cloud
  • Practical Geospatial Geostatistical Modeling: Case Western Reserve University
  • Как планировать посты в нескольких платформах с Hootsuite: Coursera
  • Using Porter’s Five Forces Model for Competitive Analysis : Coursera
  • Usability Testing with Hotjar: Coursera

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