• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


Popular Social Media Marketing Courses and Certifications


  • A

    Automatic Data Processing, Inc. (ADP)

    Compensation: Job Evaluations & Pay Structures

    Skills you'll gain: Job Evaluation, Compensation Analysis, Compensation Strategy, Compensation Management, Job Analysis, Compensation and Benefits, Payroll, Human Resource Strategy, Performance Review, Data Visualization, Benchmarking, Data Analysis, Market Analysis, Diversity and Inclusion

    4.6
    Rating, 4.6 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • 2

    28DIGITAL

    Impact from digital transformation: A Nano course

    Skills you'll gain: Strategic Decision-Making, Digital Transformation, Business Transformation, Customer Insights, Organizational Change, Leadership, Predictive Modeling, Forecasting, Market Analysis, Emerging Technologies, Business Modeling

    4.7
    Rating, 4.7 out of 5 stars
    ·
    131 reviews

    Beginner · Course · 1 - 4 Weeks

  • F

    Fractal Analytics

    Generative AI for Business - A Leaders' Handbook

    Skills you'll gain: Generative AI, AI Product Strategy, Generative Adversarial Networks (GANs), Business Leadership, Responsible AI, Key Performance Indicators (KPIs), Customer experience improvement, Corporate Strategy, Strategic Decision-Making, Data Ethics, Business Ethics, Customer Engagement, Governance

    4.3
    Rating, 4.3 out of 5 stars
    ·
    36 reviews

    Beginner · Course · 1 - 4 Weeks

  • F

    Fundação Instituto de Administração

    Estratégia Digital e o Comportamento de Busca do Consumidor

    Skills you'll gain: Marketing Strategies, Digital Marketing, Marketing, Marketing Analytics, Sales Strategy, Digital Advertising, Consumer Behaviour, Brand Strategy, Branding, Performance Measurement, A/B Testing, Community Development

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Michigan

    Introduction to Socially Engaged Design

    Skills you'll gain: Prototyping, Ideation, Engineering Design Process, Sustainable Design, Social Impact, Human Centered Design, Product Design, Design Thinking, Case Studies, Diversity Awareness, Innovation, Community Development, Design Specifications, Cultural Responsiveness

    Beginner · Course · 1 - 3 Months

  • U

    University of Virginia Darden School Foundation

    The Strategist's Challenge

    Skills you'll gain: Business Strategy, Competitive Analysis, Strategic Decision-Making, Organizational Strategy, Market Analysis, Analysis, Business Analysis, Business Modeling, Value Propositions, Case Studies, Market Dynamics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    81 reviews

    Beginner · Course · 1 - 4 Weeks

  • M

    Microsoft

    Communication with Stakeholders

    Skills you'll gain: Stakeholder Management, Conflict Management, Strategic Communication, Project Management, Business Communication, Stakeholder Analysis, Project Management Institute (PMI) Methodology, Communication, Relationship Building, Influencing, Program Management, Cultural Sensitivity, Governance

    4.5
    Rating, 4.5 out of 5 stars
    ·
    28 reviews

    Beginner · Course · 1 - 4 Weeks

  • S

    Starweaver

    Mastering Active Listening in the Global Workplace

    Skills you'll gain: Active Listening, Non-Verbal Communication, Social Skills, Cultural Sensitivity, Interpersonal Communications, Emotional Intelligence, Conflict Management, Rapport Building, Professionalism, Empathy, Cultural Diversity, Collaboration, Teamwork, Communication Strategies, Virtual Teams, Communication, Digital Communications, Adaptability

    4.6
    Rating, 4.6 out of 5 stars
    ·
    10 reviews

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of California, Santa Cruz

    Conspiracy Planet

    Skills you'll gain: Research, Investigation, Storytelling, Systems Thinking, Content Creation, Peer Review, Political Sciences, Social Sciences, Social Impact, Discussion Facilitation, World History

    4.4
    Rating, 4.4 out of 5 stars
    ·
    41 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Comment créer un entonnoir avec Facebook Analytics

    Skills you'll gain: Facebook, Sales Process, Social Media, Lead Generation, Marketing Analytics, Sales, Marketing Channel, E-Commerce, Marketing, Growth Strategies, Business

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    How to make invitations using Canva

    Skills you'll gain: Canva (Software), Graphic Design, Graphic and Visual Design, Design, Design Elements And Principles, Visual Design, Graphic and Visual Design Software, Digital Design, Creative Design, Design and Product, Event Management, Computer Programming

    4.6
    Rating, 4.6 out of 5 stars
    ·
    44 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • I

    Interactive Brokers

    ESG Data & Accountability

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), Data Collection, Due Diligence, Big Data, Analytics, Investment Management, Data-Driven Decision-Making, Financial Market, Business Ethics, Sustainable Business, Artificial Intelligence, Emerging Technologies, Machine Learning, Natural Language Processing

    4.4
    Rating, 4.4 out of 5 stars
    ·
    37 reviews

    Beginner · Course · 1 - 3 Months

1…346347348…502

In summary, here are 10 of our most popular social media marketing courses

  • Compensation: Job Evaluations & Pay Structures: Automatic Data Processing, Inc. (ADP)
  • Impact from digital transformation: A Nano course: 28DIGITAL
  • Generative AI for Business - A Leaders' Handbook: Fractal Analytics
  • Estratégia Digital e o Comportamento de Busca do Consumidor: Fundação Instituto de Administração
  • Introduction to Socially Engaged Design : University of Michigan
  • The Strategist's Challenge: University of Virginia Darden School Foundation
  • Communication with Stakeholders: Microsoft
  • Mastering Active Listening in the Global Workplace: Starweaver
  • Conspiracy Planet: University of California, Santa Cruz
  • Comment créer un entonnoir avec Facebook Analytics: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok