Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Skills you'll gain: Goal Setting, Organizational Skills, Project Management Software, Delegation Skills, Collaborative Software, Project Coordination, Project Management, User Accounts, Internal Communications, Communication
Beginner · Guided Project · Less Than 2 Hours
University of Maryland, College Park
Skills you'll gain: AI Personalization, Responsible AI, Deep Learning, Forecasting, Business Leadership, Risk Management, Business Analytics, Machine Learning, Analytics, Artificial Intelligence, Marketing Analytics, Applied Machine Learning, Customer Analysis, Supply Chain Management, Data-Driven Decision-Making, Big Data, People Analytics
Intermediate · Course · 1 - 3 Months

Skills you'll gain: A/B Testing, Google Analytics, Customer Insights, Marketing Analytics, Target Audience, Digital Advertising, Online Advertising, Social Media Campaigns, Advertising Campaigns, Performance Measurement, Business Metrics, Key Performance Indicators (KPIs), Consumer Behaviour, AI Enablement, Data Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Microsoft Excel, Data Validation, Customer Data Management, Excel Formulas, Microsoft 365, Customer Relationship Management, Data Entry, Spreadsheet Software, Customer Service, Data Security, Data Management, Invoicing, User Accounts, Editing
Beginner · Guided Project · Less Than 2 Hours

HubSpot Academy
Skills you'll gain: Sales Enablement, Prospecting and Qualification, Sales Strategy, Sales, Target Audience, Sales Process, Customer Success Management, Content Strategy, Content Creation, Service Level Agreement, Meeting Facilitation, Goal Setting, Business Writing
Beginner · Course · 1 - 3 Months

University of Michigan
Skills you'll gain: Health Disparities, Health Equity, Social Determinants Of Health, Social Justice, Health Policy, Medicaid, Health Systems, Diversity Awareness, Health Care, Managed Care, Healthcare Industry Knowledge, Medicare
Intermediate · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Google Workspace, Data Sharing, Collaborative Software, Spreadsheet Software, Gmail, Cloud Computing, Communication
Beginner · Project · Less Than 2 Hours

Skills you'll gain: Storytelling, Instagram, Copywriting, Content Creation, Drive Engagement, Concision, Social Media Content, Editing, Writing
Beginner · Course · 1 - 4 Weeks

Yale University
Skills you'll gain: Health Education, Health Promotion, Media and Communications, Program Evaluation, Driving engagement, Patient Communication, Behavioral Health, Digital Communications, Public Health, Content Management, Persuasive Communication, Survey Creation, Instagram, Facebook
Intermediate · Course · 1 - 3 Months

Universidad Nacional Autónoma de México
Skills you'll gain: Climate Change Adaptation, Environmental Policy, Environmental Issue, Climate Change Mitigation, Social Justice, Socioeconomics, Sustainable Development, Social Impact, International Relations, Policy Development, Economics, Environmental Science, Public Health
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Employee Surveys, Surveys, User Feedback, Security Awareness, Cloud Security, Business Software, Data Sharing, Email Automation, Collaborative Software, Business Technologies
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Customer Relationship Management (CRM) Software, Client Services, Relationship Building, Customer Insights
Advanced · Course · 1 - 4 Weeks