• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


Popular Social Media Marketing Courses and Certifications


  • G

    Goldman Sachs

    Fundamentos de Clientes e Concorrência com o 10,000 Women da Goldman Sachs

    Skills you'll gain: Competitive Analysis, Growth Strategies, Value Propositions, Target Market, Consumer Behaviour, Customer Insights, Business Strategies, Market Research, Price Negotiation, Product Strategy, Market Analysis

    4.9
    Rating, 4.9 out of 5 stars
    ·
    40 reviews

    Mixed · Course · 1 - 4 Weeks

  • U

    UBITS

    Comunicación efectiva para liderar equipos de trabajo

    Skills you'll gain: Verbal Communication Skills, Team Motivation, Communication, Relationship Building, Team Leadership, Team Building, Interpersonal Communications, Leadership, Non-Verbal Communication, Self-Awareness, Active Listening, Persuasive Communication, Emotional Intelligence

    4.7
    Rating, 4.7 out of 5 stars
    ·
    32 reviews

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Michigan

    Service Transformed: Lessons in U.S. Veteran Centered Care

    Skills you'll gain: Trauma Care, Triage, Health Disparities, Patient-centered Care, Patient Evaluation, Patient Communication, Care Coordination, Cultural Diversity, Cultural Sensitivity, Health Care, Healthcare Ethics, Mental Health

    4.1
    Rating, 4.1 out of 5 stars
    ·
    17 reviews

    Intermediate · Course · 1 - 3 Months

  • U

    University of Illinois Urbana-Champaign

    Introduction to Nutrition Policy, Frameworks, and Process

    Skills you'll gain: Health Equity, Health Disparities, Social Determinants Of Health, Nutrition and Diet, Health Policy, Public Health, Public Health and Disease Prevention, Food and Beverage, Policy Analysis, Policy Development, Public Policies, Program Evaluation

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    كيفية استخدام البرنامج إيزيل لوسائل التواصل الاجتماعي

    Skills you'll gain: Instagram, Social Media Marketing, Social Media, Collaborative Software, Social Media Content, Content Creation, Editing, Marketing Materials, Account Management

    Beginner · Guided Project · Less Than 2 Hours

  • A

    Automatic Data Processing, Inc. (ADP)

    Sourcing and Screening Applicants

    Skills you'll gain: Talent Pipelining, Talent Sourcing, Recruitment, Talent Acquisition, Applicant Tracking Systems, Recruitment Strategies, Talent Management, Professional Networking, Interviewing Skills, Job Analysis, Verbal Communication Skills, Market Research

    Beginner · Course · 1 - 4 Weeks

  • G

    Google

    Engage Customers With an Online Store

    Skills you'll gain: Point of Sale, Shipping and Receiving, Process Optimization

    5
    Rating, 5 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • S

    Shanghai Jiao Tong University

    The amazing world of the ethnic groups of Yunnan Province

    Skills you'll gain: Language Learning, Culture, English Language, Cultural Diversity, Liberal Arts, Performing Arts, Diversity Awareness, Anthropology, Intercultural Competence, Social Studies, Music, Demography

    4.5
    Rating, 4.5 out of 5 stars
    ·
    10 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    YouTube Monetization: Collaborate with Brands

    Skills you'll gain: Content Development and Management, Content Strategy, Advertising, Marketing Channel, Business Planning, Strategic Partnership, Merchandising, Revenue Management, Sustainable Business, Driving engagement, Live Streaming, Promotions and Campaigns

    Beginner · Course · 1 - 4 Weeks

  • R

    Real Madrid Graduate School Universidad Europea

    How Did We Get Here?The Development of Analytics in Football

    Skills you'll gain: Analytics, Performance Analysis, Descriptive Analytics, Business Analytics, Data-Driven Decision-Making, Data Analysis, Media and Communications, Analysis, Predictive Analytics, Performance Measurement, Data Collection, Small Data, Big Data, Spatial Analysis, Research, Performance Reporting, Learning Styles, Innovation, Leadership, Communication

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Michigan

    إلهام الأفراد وتحفيزهم

    Skills you'll gain: Team Motivation, Motivational Skills, Visionary, Constructive Feedback, Team Performance Management, Goal Setting, Organizational Leadership, Leadership, Intercultural Competence, Employee Engagement, Performance Management, Communication

    4.9
    Rating, 4.9 out of 5 stars
    ·
    94 reviews

    Mixed · Course · 1 - 4 Weeks

  • S

    Skillshare

    Figma UI UX Design Essentials Pt.3: Prototypes & Handoff

    Skills you'll gain: Figma (Design Software), Animations, Responsive Web Design, Prototyping, UI Components, Interaction Design, Mockups, User Experience Design, User Interface (UI) Design, User Flows, Collaborative Software

    Mixed · Course · 1 - 3 Months

1…390391392…504

In summary, here are 10 of our most popular social media marketing courses

  • Fundamentos de Clientes e Concorrência com o 10,000 Women da Goldman Sachs: Goldman Sachs
  • Comunicación efectiva para liderar equipos de trabajo: UBITS
  • Service Transformed: Lessons in U.S. Veteran Centered Care: University of Michigan
  • Introduction to Nutrition Policy, Frameworks, and Process: University of Illinois Urbana-Champaign
  • كيفية استخدام البرنامج إيزيل لوسائل التواصل الاجتماعي: Coursera
  • Sourcing and Screening Applicants : Automatic Data Processing, Inc. (ADP)
  • Engage Customers With an Online Store: Google
  • The amazing world of the ethnic groups of Yunnan Province: Shanghai Jiao Tong University
  • YouTube Monetization: Collaborate with Brands: Coursera
  • How Did We Get Here?The Development of Analytics in Football: Real Madrid Graduate School Universidad Europea

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok