Social Media Marketing

Social Media Marketing is a digital marketing strategy that utilizes various social media platforms to connect, engage, and communicate with a target audience. Coursera's Social Media Marketing catalogue teaches you how to effectively leverage these platforms to enhance brand visibility, increase website traffic, and drive customer engagement. You'll learn how to build a robust social media strategy, gain expertise in creating and promoting engaging content, understand how to measure and analyze social media metrics, and familiarize yourself with various social media tools and technologies. This knowledge will enable you to craft compelling social media campaigns that resonate with your audience, enhance your digital marketing skills, and stay ahead in the rapidly evolving digital landscape.
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Find the best Social Media Marketing course for your goals

  • Coursera Project Network

    Skills you'll gain: Facebook, Drive Engagement, Online Advertising, Advertising, Social Media Marketing, Social Media, Marketing, Customer Engagement, Social Media Management, Business Marketing, Target Audience

    4.6
    Rating, 4.6 out of 5 stars
    1.2K reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial

    University of California, Davis

    Skills you'll gain: Content Creation, Social Media Strategy, Search Engine Optimization, Content Marketing, Social Media, Web Analytics and SEO, Content Strategy, Social Media Marketing, Digital Media Strategy, Keyword Research, Search Engine Marketing, Target Audience, Brand Awareness, Influencing, Relationship Building

    4.6
    Rating, 4.6 out of 5 stars
    1.2K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial

    University of Colorado Boulder

    Skills you'll gain: Social Media, Online Advertising, Digital Advertising, Social Media Marketing, Social Media Strategy, Advertising, Advertising Campaigns, Web Analytics, Content Performance Analysis, Facebook, Paid media, Instagram, Marketing Communications, Target Audience, Driving engagement, Consumer Behaviour, Brand Awareness

    4.6
    Rating, 4.6 out of 5 stars
    329 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview

    Illinois Tech

    Skills you'll gain: Pay Per Click Advertising, Digital Marketing, Web Analytics, Email Marketing, Paid media, Digital Advertising, Google Ads, Social Media Campaigns, Marketing Strategies, Online Advertising, Social Media Marketing, Google Analytics, Web Analytics and SEO, Web Design and Development, Marketing, Marketing Analytics, Search Engine Optimization, Social Media, Campaign Management, Search Engine Marketing

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
    56 reviews

    Advanced · Course · 1 - 3 Months

  • Status: New
    Status: Preview

    Coursera

    Skills you'll gain: Content Performance Analysis, Facebook, Marketing Analytics, Social Media Marketing, Social Media Management, Content Strategy, Online Advertising, Instagram, Analytics, Performance Measurement, Key Performance Indicators (KPIs), Business Analytics, Social Media Strategy, Scalability, Revenue Management, Data-Driven Decision-Making, Brand Marketing

    Beginner · Course · 1 - 4 Weeks

  • Coursera Project Network

    Skills you'll gain: Social Media Campaigns, Advertising Campaigns, Social Media, Storytelling, Marketing Materials, Advertising, Social Media Marketing, Content Creation, Marketing Design, Graphic Design, User Accounts

    4.4
    Rating, 4.4 out of 5 stars
    38 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free

    Coursera Project Network

    Skills you'll gain: Timelines, Google Gemini, Calendar Management, Organizational Skills, Scheduling, Google Sheets, Project Management Software, Spreadsheet Software, Social Media Marketing, Social Media Strategy, Content Management

    Beginner · Guided Project · Less Than 2 Hours

  • Coursera Project Network

    Skills you'll gain: Persona Development, Prospecting and Qualification, Target Audience, Facebook, Social Media Marketing, Social Media, Business Marketing, Drive Engagement, Marketing, Marketing Planning, Content Creation

    4.6
    Rating, 4.6 out of 5 stars
    753 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Coursera Instructor Network

    Skills you'll gain: Social Media Campaigns, AI Personalization, Social Media Marketing, Generative AI, Trend Analysis, Social Media, Canva (Software), Instagram, Digital Media Strategy, Social Media Strategy, Content Creation, Drive Engagement, ChatGPT, Automation, Creativity, Customer Engagement, Artificial Intelligence, Analytics

    Intermediate · Course · 1 - 4 Weeks

  • Coursera Project Network

    Skills you'll gain: Canva (Software), Social Media Content, Social Media, Collaborative Software, Social Media Marketing, Video Editing, Instagram, Graphic Design, Online Advertising, Animations, Design, Brand Awareness

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial

    Northwestern University

    Skills you'll gain: Social Media, Social Media Marketing, Target Audience, Social Media Strategy, Digital Transformation, Professional Networking, Marketing Strategies, Social Network Analysis, Content Strategy, Market Analysis

    4.6
    Rating, 4.6 out of 5 stars
    4.2K reviews

    Mixed · Course · 1 - 4 Weeks

  • Coursera Project Network

    Skills you'll gain: Social Media Content, Social Media, Presentations, Social Media Marketing, Content Creation, Instagram, Social Media Strategy, Facebook, Content Marketing, LinkedIn, Digital Marketing, Graphic Design

    4.2
    Rating, 4.2 out of 5 stars
    40 reviews

    Beginner · Guided Project · Less Than 2 Hours