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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Créer du contenu de sensibilisation pour Twitter avec Canva

    Skills you'll gain: Canva (Software), Graphic and Visual Design, Content Creation, Graphic Design, Social Media Marketing, Advertising

    Beginner · Guided Project · Less Than 2 Hours

  • E

    EDUCBA

    Logistic Regression Fundamentals: Analyze & Predict

    Skills you'll gain: Model Evaluation, Logistic Regression, SAS (Software), Predictive Modeling, Regression Analysis, Predictive Analytics, Feature Engineering, Analytics, Statistical Methods, Data Transformation, Statistical Modeling, Statistical Analysis, Business Analytics, Estimation, Probability

    Mixed · Course · 1 - 4 Weeks

  • P

    Packt

    Basics of Chatbots with Machine Learning & Python

    Skills you'll gain: Natural Language Processing, Python Programming, Text Mining, Artificial Intelligence, Data Preprocessing, Machine Learning, Applied Machine Learning, Data Collection, Data Analysis

    Intermediate · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Preparing and Aggregating Data for Visualizations using Cloud Dataprep

    Skills you'll gain: Data Visualization Software, Data Wrangling, Data Manipulation, Google Cloud Platform, Data Import/Export, Data Transformation, Data Cleansing, Data Analysis, Sampling (Statistics), Course Development

    Beginner · Project · Less Than 2 Hours

  • C

    Coursera

    Créer une présentation d’entreprise avec Piktochart

    Skills you'll gain: Presentations, Sales Presentation, User Accounts, Account Management, Data Visualization, Business Communication, Data Storytelling, Content Creation, Entrepreneurship, Marketing Communications

    Beginner · Guided Project · Less Than 2 Hours

  • P

    Packt

    Driving Business Success with ChatGPT – Complete Guide

    Skills you'll gain: AI Enablement, Sales Process, Content Strategy, Team Building, Marketing Strategies, Cost Reduction, Customer Support

    Intermediate · Course · 1 - 3 Months

  • G

    Google Cloud

    Examining BigQuery Billing Data in Google Sheets

    Skills you'll gain: Google Sheets, Data Sharing, Google Cloud Platform, Spreadsheet Software, Big Data, Data Import/Export, Data Analysis, Real Time Data, Cloud Computing

    Beginner · Project · Less Than 2 Hours

  • G

    Google Cloud

    Employing Best Practices for Improving the Usability of LookML Projects

    Skills you'll gain: Looker (Software), Maintainability, Usability Testing, Exploratory Data Analysis, Data Dictionary, Data Literacy, Data Visualization, Data Analysis

    Intermediate · Project · Less Than 2 Hours

  • P

    Pearson

    Data Science Fundamentals, Part 2

    Skills you'll gain: Exploratory Data Analysis, Predictive Modeling, Model Evaluation, Matplotlib, A/B Testing, Box Plots, Sampling (Statistics), Data Analysis, Regression Analysis, Statistical Inference, Data Visualization, Descriptive Statistics, Scikit Learn (Machine Learning Library), Data Science, Probability & Statistics, Estimation, Statistical Analysis, NumPy, Machine Learning, Python Programming

    Beginner · Specialization · 1 - 4 Weeks

  • C

    CertNexus

    DSBIZ (Exam DSZ-210)

    Skills you'll gain: Customer experience improvement, Data Strategy, Data Modeling, Marketing Analytics, Customer Insights, Business Analytics, Business Intelligence, Marketing Strategies, Data Science, Operational Efficiency, Marketing, Data Ethics, Analytics, Customer Service, Big Data, Descriptive Analytics, Business Strategy, Data Collection, Predictive Analytics, Governance

    Mixed · Course · 1 - 4 Weeks

  • W

    Whizlabs

    Exam Prep: Google Cloud Certified Cloud Digital Leader

    Skills you'll gain: Cloud Computing Architecture, Application Deployment, Data Storage, Analytics, Cloud Services, Containerization, Virtual Networking, Network Architecture

    Beginner · Course · 1 - 3 Months

  • E

    EDUCBA

    Analyze and Formulate Winning Business Strategies

    Skills you'll gain: Business Strategy, Contingency Planning, Business Planning, Organizational Strategy, Strategic Decision-Making, Competitive Analysis, Strategic Leadership, Business Analysis, Portfolio Management, Analysis, Market Analysis, Risk Analysis, Strategic Prioritization, Resource Allocation, Growth Strategies, Market Dynamics

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Créer du contenu de sensibilisation pour Twitter avec Canva: Coursera
  • Logistic Regression Fundamentals: Analyze & Predict: EDUCBA
  • Basics of Chatbots with Machine Learning & Python: Packt
  • Preparing and Aggregating Data for Visualizations using Cloud Dataprep: Google Cloud
  • Créer une présentation d’entreprise avec Piktochart: Coursera
  • Driving Business Success with ChatGPT – Complete Guide: Packt
  • Examining BigQuery Billing Data in Google Sheets: Google Cloud
  • Employing Best Practices for Improving the Usability of LookML Projects: Google Cloud
  • Data Science Fundamentals, Part 2: Pearson
  • DSBIZ (Exam DSZ-210): CertNexus

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Modeling (9)
Social Media Marketing (9)
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