Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Coursera
Beginner · Course · 1 - 4 Weeks

Pontificia Universidad Católica de Chile
Skills you'll gain: Database Design, Descriptive Analytics, Business Analytics, Data Mining, Data Ethics, SQL, NoSQL, Query Languages, Digital Transformation, Ggplot2, Big Data, Data-Driven Decision-Making, Data Visualization, Tidyverse (R Package), Predictive Analytics, Data Analysis, Business Strategy, Organizational Strategy, Value Propositions, Competitive Analysis
Credit offered
Mastertrack · 6 - 12 Months

Universidad de los Andes
Skills you'll gain: Real-Time Operating Systems, Supervised Learning, Semantic Web, Unsupervised Learning, Data Presentation, LLM Application, Cloud-Native Computing, Reinforcement Learning, Computer Vision, Natural Language Processing, Classification Algorithms, Biomedical Engineering, Continuous Integration, Time Series Analysis and Forecasting, Artificial Intelligence, Recurrent Neural Networks (RNNs), Technical Communication, Marketing Analytics, Project Management Institute (PMI) Methodology, Data Ethics
Earn a degree
Degree · 1 - 4 Years

Pontificia Universidad Católica de Chile
Skills you'll gain: Descriptive Analytics, Business Analytics, Model Evaluation, Data Mining, Plot (Graphics), Logistic Regression, Ggplot2, Dimensionality Reduction, Visualization (Computer Graphics), Scientific Visualization, Statistical Modeling, Big Data, Data-Driven Decision-Making, Data Visualization, Data Visualization Software, Tidyverse (R Package), Predictive Modeling, Predictive Analytics, Data Modeling, Data Analysis
Credit offered
Mastertrack · 6 - 12 Months
University of Colorado Boulder
Skills you'll gain: Machine Learning Algorithms, Real-Time Operating Systems, Big Data, User Research, User Experience Design, Product Development, User Experience, Power Electronics, User Interface and User Experience (UI/UX) Design, Usability, Verification And Validation, Data Preprocessing, Analytics, Control Systems, Embedded Software, Internet Of Things, Machine Controls, Engineering, Scientific, and Technical Instruments, Human Computer Interaction, Embedded Systems
Credit offered
Graduate Certificate · 6 - 12 Months

Beginner · Course · 1 - 4 Weeks

Illinois Institute of Technology
Skills you'll gain: Process Improvement, Pay Per Click Advertising, Digital Marketing, Responsible AI, Global Marketing, Web Analytics, Culture Transformation, Financial Statement Analysis, Digital Transformation, Market Dynamics, Dashboard, Capital Budgeting, Design Thinking, Descriptive Statistics, Predictive Analytics, Leadership and Management, Game Theory, Product Lifecycle Management, Microsoft Excel, Business Strategy
Earn a degree
Degree · 1 - 4 Years

Skills you'll gain: New Product Development, Social Media Strategy, Product Development, Business Strategy, Ideation, Entrepreneurship, Business Operations, Social Media Marketing, Social Impact, Stakeholder Engagement, Social Media, Innovation, Content Marketing, Operations Management, Forecasting, Lean Methodologies, Supply Chain Management, Process Analysis, Business Planning, Competitive Analysis
University Certificate · 6 - 12 Months

Google Cloud
Skills you'll gain: Data Cleansing, Data Transformation, SQL, Big Data, Data Processing, Data Integrity, Extract, Transform, Load, Data Warehousing, Data Pipelines, Data Analysis, Dashboard, Data Storage Technologies, Data Visualization Software, Google Cloud Platform
Intermediate · Course · 1 - 3 Months
Universidad de los Andes
Skills you'll gain: Social Network Analysis, Data Presentation, Data Storytelling, Network Analysis, Interactive Data Visualization, Predictive Modeling, Time Series Analysis and Forecasting, Looker (Software), Data Visualization, Financial Forecasting, Forecasting, Marketing Analytics, Advertising, Applied Machine Learning, Pandas (Python Package), Matplotlib, Operations Research, Random Forest Algorithm, Natural Language Processing, Mathematical Modeling
Credit offered
Mastertrack · 6 - 12 Months

Google Cloud
Skills you'll gain: Google Gemini, Exploratory Data Analysis, Data Pipelines, AI Workflows, Big Data, Google Cloud Platform, Data Transformation, Data Visualization Software, SQL, Natural Language Processing
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Big Data, Data Analysis, Google Cloud Platform, Applied Machine Learning, Statistical Inference, Machine Learning Methods, SQL, Model Deployment
Beginner · Course · 1 - 4 Weeks