Paid media

Paid Media involves distributing promotional content through paid channels such as advertisements, sponsored posts, and influencer partnerships. This skill requires knowledge of digital marketing strategies, audience targeting, and ad performance metrics. Professionals in paid media create and manage ad campaigns on platforms like Google Ads, social media, and traditional media outlets. Effective paid media strategies enhance brand visibility, drive customer engagement, and optimize return on investment.
13credentials
1online degree
31courses

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Results for "paid media"

  • Status: Free Trial

    University of Colorado Boulder

    Skills you'll gain: Strategic Communication, Target Audience, Public Relations, Marketing Communications, Advertising Campaigns, Media Strategy, Communication Strategies, Campaign Management, Integrated Marketing Communications, Branding, Earned Media, Brand Management, Paid media, Owned Media, Business Strategy, Shared Media, Employee Engagement

    4.5
    Rating, 4.5 out of 5 stars
    44 reviews

    Beginner · Course · 1 - 4 Weeks

  • Coursera Project Network

    Skills you'll gain: Social Media Management, Instagram, Facebook, Content Performance Analysis, Social Media, Content Management, Social Media Marketing, Content Creation, Scheduling, Social Media Strategy, Content Marketing, Paid media, Dashboard, Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial

    O.P. Jindal Global University

    Skills you'll gain: Digital Marketing, Web Analytics, Digital Advertising, Search Engine Marketing, Online Advertising, Google Analytics, Search Engine Optimization, Web Analytics and SEO, Google Ads, Marketing Channel, Social Media Marketing, Marketing Strategies, Keyword Research, Marketing Planning, Paid media, Marketing Analytics, Social Media, Advertising, Blogs, Emerging Technologies

    4.4
    Rating, 4.4 out of 5 stars
    11 reviews

    Beginner · Course · 1 - 3 Months

  • Coursera Project Network

    Skills you'll gain: Pinterest, Advertising Campaigns, Target Audience, Advertising, Scheduling, Online Advertising, Budgeting, Paid media, Campaign Management, Marketing, Social Media, Goal Setting

    Intermediate · Guided Project · Less Than 2 Hours

  • Coursera Project Network

    Skills you'll gain: Facebook, Advertising Campaigns, Brand Awareness, Campaign Management, Lead Generation, Online Advertising, Social Media Campaigns, Advertising, Paid media, Marketing, Target Audience, Drive Engagement

    Intermediate · Guided Project · Less Than 2 Hours

  • Coursera Project Network

    Skills you'll gain: Instagram, Advertising, Marketing Budgets, Target Audience, Social Media Management, Social Media Campaigns, Digital Advertising, Paid media, Social Media, Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial

    University of Colorado Boulder

    Skills you'll gain: Social Media, Social Media Strategy, Social Media Marketing, Marketing Communications, Target Audience, Media Strategy, Brand Strategy, Brand Management, Shared Media, Persuasive Communication, Integrated Marketing Communications, Stakeholder Engagement, Earned Media, Owned Media, Paid media, Content Creation, Consumer Behaviour, Digital Marketing, Content Performance Analysis, Customer Engagement

    Intermediate · Course · 1 - 4 Weeks

  • Coursera Project Network

    Skills you'll gain: Target Audience, Paid media, Facebook, Pay Per Click Advertising, Online Advertising, Advertising Campaigns, Digital Advertising, Advertising, Marketing, Payment Processing, Social Media

    Intermediate · Guided Project · Less Than 2 Hours

  • Coursera Project Network

    Skills you'll gain: Pinterest, Advertising Campaigns, Advertising, Marketing Budgets, Paid media, Digital Advertising, Marketing, Social Media, Budget Management, Social Media Content

    Beginner · Guided Project · Less Than 2 Hours

  • Coursera Project Network

    Skills you'll gain: Pinterest, Advertising Campaigns, Advertising, Online Advertising, Paid media, Digital Advertising, Marketing, Social Media

    Beginner · Guided Project · Less Than 2 Hours

  • Coursera Project Network

    Skills you'll gain: Facebook, Billing, Target Audience, Advertising Campaigns, Budget Management, Online Advertising, Advertising, Digital Advertising, Paid media, Social Media Campaigns, Marketing, Campaign Management, Social Media Marketing, Social Work

    Beginner · Guided Project · Less Than 2 Hours

  • Coursera Project Network

    Skills you'll gain: Pinterest, Billing, Billing & Invoicing, Advertising, Payment Processing, Paid media, Payment Systems, Business Marketing, Social Media Marketing

    Intermediate · Guided Project · Less Than 2 Hours