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  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Marketing Strategy Capstone Project

    Skills you'll gain: Market Research, Market Analysis, Peer Review, Case Studies, Marketing Planning, Marketing Management, Marketing Strategies, Strategic Marketing, Marketing, Hospitality Management, Consumer Behaviour, Marketing Strategy and Techniques, Marketing Effectiveness, Plan Execution, Target Market, Competitive Analysis, Value Propositions, Business

    4.7
    Rating, 4.7 out of 5 stars
    ·
    121 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Craft Sales Strategy

    Skills you'll gain: Specialized Sales, Sales Strategy, Sales, B2B Sales, Go To Market Strategy, Consumer Behaviour, New Business Development, Sales Process, Sales Pipelines, Value Propositions, Marketing Psychology, Customer Analysis, Strategic Thinking, Product Knowledge, Business Strategy, Marketing Channel, Target Audience, Target Market, Strategic Decision-Making, Marketing Analytics

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Competitive Analysis and Strategy

    Skills you'll gain: Competitive Analysis, Product Strategy, Competitive Intelligence, Market Analysis, Data-Driven Decision-Making, Product Knowledge, Product Management, Business Strategy, Strategic Thinking, Market Research, Strategic Decision-Making, Business Analysis, Company, Product, and Service Knowledge, Gap Analysis, Market Dynamics

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Analyze Markets: Strategy with SWOT

    Skills you'll gain: Competitive Analysis, Market Analysis, Competitive Intelligence, Market Research, Strategic Marketing, Marketing Strategies, Go To Market Strategy, Case Studies, Market Intelligence, Strategic Thinking, Marketing, Market Opportunities, Marketing Strategy and Techniques, Business Strategy, Analysis, Product Marketing, Strategic Decision-Making, Product Strategy, Data-Driven Decision-Making, Promotional Strategies

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    B

    Board Infinity

    AI-Powered Brand Strategy & Marketing Analytics

    Skills you'll gain: Data Storytelling, Data Presentation, Dashboard, Interactive Data Visualization, Dashboard Creation, Brand Marketing, Brand Strategy, Branding, AI Personalization, Presentations, Data-Driven Marketing, Personalized Campaigns, Brand Management, Customer Insights, Marketing Analytics, Executive Presence, Data Ethics, Responsible AI, AI Enablement, Artificial Intelligence and Machine Learning (AI/ML)

    Advanced · Course · 1 - 4 Weeks

  • Status: New
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    Status: Preview
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    J

    John Wiley & Sons

    Product Marketing and Go-to-Market Strategy

    Skills you'll gain: Product Marketing, Go To Market Strategy, Value Propositions, Product Planning, Product Strategy, Strategic Marketing, Storytelling, Marketing Planning, Commercialization, Product Promotion, Growth Strategies, Market Share, Branding, Brand Strategy, User Feedback, Persuasive Communication, Customer experience improvement, Strategic Partnership, Driving engagement, Customer Analysis

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    2026 Market Research: Consumer Behavior & Psychology

    Skills you'll gain: Surveys, Market Research, Survey Creation, Marketing Psychology, Focus Group, Consumer Behaviour, Interviewing Skills, Business Research, Target Market, Market Intelligence, Marketing Strategies, Market Analysis, Qualitative Research, Marketing Planning, Persona Development, Customer Insights, Discussion Facilitation, Decision Making

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Introducción al Marketing

    Skills you'll gain: Marketing, Strategic Marketing, Marketing Strategies, Marketing Strategy and Techniques, Consumer Behaviour, Marketing Psychology, Brand Strategy, Customer Analysis, Target Market, Branding, Marketing Communications, Customer Engagement, Customer Insights, Online Advertising, Driving engagement, Influencing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    272 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of Arizona

    Strategic Digital Marketing: Digital Marketing Foundation

    Skills you'll gain: User Experience Design, Data-Driven Marketing, Content Marketing, Digital Brand Strategy, Digital Marketing, Marketing Analytics, Marketing Channel, Strategic Marketing, Content Strategy, Cross-Channel Marketing, Digital Content, Storytelling, Social Media Strategy, Search Engine Marketing, Persuasive Communication

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Marketing Mix Fundamentals

    Skills you'll gain: Product Marketing, Marketing, Marketing Channel, Strategic Marketing, Product Promotion, Marketing Management, Product Strategy, Marketing Communications, Product Management, Promotional Strategies, Marketing Strategies, Brand Management, Branding, Integrated Marketing Communications, Brand Strategy, Cross-Channel Marketing, Communication Planning, Advertising, Media Planning, Product Lifecycle Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.1K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    I

    IE Business School

    Marketing Management Essentials:The Marketing Plan Structure

    Skills you'll gain: Marketing Planning, Customer Engagement, Strategic Marketing, Marketing Management, Marketing Effectiveness, Marketing Strategies, Marketing Operations, Marketing, Marketing Strategy and Techniques, Market Research, Business Planning, Market Analysis, Market Dynamics, Customer Retention, Brand Management, Key Performance Indicators (KPIs), Performance Metric, Performance Measurement, Branding, Goal Setting

    4.6
    Rating, 4.6 out of 5 stars
    ·
    12 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of London

    Corporate Strategy

    Skills you'll gain: Corporate Strategy, Business Strategy, Strategic Thinking, Strategic Decision-Making, Growth Strategies, Portfolio Management, New Business Development, Business Valuation, Organizational Structure, Organizational Effectiveness, Decision Making, Resource Allocation, Analysis, Financial Analysis, Influencing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.8K reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing strategy courses

  • Marketing Strategy Capstone Project: IE Business School
  • Craft Sales Strategy: Coursera
  • Competitive Analysis and Strategy: Coursera
  • Analyze Markets: Strategy with SWOT: Coursera
  • AI-Powered Brand Strategy & Marketing Analytics: Board Infinity
  • Product Marketing and Go-to-Market Strategy: John Wiley & Sons
  • 2026 Market Research: Consumer Behavior & Psychology: Alex Genadinik
  • Introducción al Marketing: University of Pennsylvania
  • Strategic Digital Marketing: Digital Marketing Foundation: University of Arizona
  • Marketing Mix Fundamentals: IE Business School

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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