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  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • U

    University of Pennsylvania

    Fundamentals of Finance

    Skills you'll gain: Portfolio Management, Equities, Corporate Finance, Return On Investment, Financial Analysis, Portfolio Risk, Financial Management, Business Valuation, Financial Market, Investments, Cash Flows, Business Mathematics

    4
    Rating, 4 out of 5 stars
    ·
    1.1K reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Track & Grow Brand Mentions

    Skills you'll gain: Brand Awareness, Marketing Analytics, Data Analysis, Social Media Marketing, Brand Management, Statistical Reporting, Google Analytics, Web Analytics and SEO, Performance Reporting, Key Performance Indicators (KPIs), Campaign Management, Digital Marketing, Market Analysis

    Beginner · Course · 1 - 4 Weeks

  • L

    Logical Operations

    ITIL 4: Foundations and Framework

    Skills you'll gain: Information Technology Infrastructure Library, Service Management, IT Service Management, Information Technology, Information Technology Operations, Service Level, Operations Management, Asset Management, Operations

    Mixed · Course · 1 - 4 Weeks

  • U

    University of Virginia

    Design Thinking for Innovation

    Skills you'll gain: Design Thinking, Creative Problem-Solving, Ideation, Innovation, Creativity, Strategic Thinking, Case Studies, Market Opportunities, Human Centered Design, Curiosity, Storytelling, Growth Mindedness, Business Modeling

    4.7
    Rating, 4.7 out of 5 stars
    ·
    9.2K reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Craft Omnichannel Strategy

    Skills you'll gain: Customer experience strategy (CX), Marketing Strategies, Brand Loyalty, Return On Investment, Marketing Budgets, Cross-Channel Marketing, Marketing Channel, Go To Market Strategy, Marketing Analytics, Case Studies, Revenue Management, Data-Driven Decision-Making, Performance Analysis, Strategic Planning, Consumer Behaviour, Sales Presentation, Target Audience

    Intermediate · Course · 1 - 4 Weeks

  • U

    UNSW Sydney (The University of New South Wales)

    Transmedia Storytelling: Narrative worlds, emerging technologies, and global audiences

    Skills you'll gain: Storytelling, User Experience Design, Driving engagement, Content Creation, Storyboarding, Animation and Game Design, Augmented and Virtual Reality (AR/VR), Design Strategies, Emerging Technologies, Qualitative Research

    4.7
    Rating, 4.7 out of 5 stars
    ·
    962 reviews

    Mixed · Course · 1 - 3 Months

  • U

    University of Michigan

    Understanding User Needs

    Skills you'll gain: Qualitative Research, User Research, Usability Testing, User Centered Design, Research Methodologies, Needs Assessment, Interviewing Skills, Research, Human Computer Interaction, Data Collection

    4.7
    Rating, 4.7 out of 5 stars
    ·
    545 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Copenhagen

    The Sustainable Development Goals – A global, transdisciplinary vision for the future

    Skills you'll gain: Sustainable Development, Environmental Science, Corporate Sustainability, Social Impact, Environmental Resource Management, Environmental Policy, Research, Climate Change Mitigation, Policy Analysis, Economics, Governance

    4.8
    Rating, 4.8 out of 5 stars
    ·
    5K reviews

    Beginner · Course · 1 - 4 Weeks

  • I

    Insper

    Introdução ao Marketing Analítico

    Skills you'll gain: Marketing Analytics, Analytical Skills, Data Analysis, Data Collection, Marketing, Analytics, Quantitative Research, Market Research, Target Market, Customer Insights, Data-Driven Decision-Making, Statistical Methods, Market Data, Consumer Behaviour, Brand Strategy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    802 reviews

    Mixed · Course · 1 - 3 Months

  • U

    Universidad de Palermo

    Administración de Empresas

    Skills you'll gain: Human Capital, Management Accounting, Human Resource Strategy, Human Resources Management and Planning, Cost Accounting, Marketing, Talent Management, Brand Management, Business Economics, Accounting, Brand Strategy, Strategic Marketing, Leadership Development, Budgeting, Cash Flows, Business Leadership, Value Propositions, Organizational Strategy, Market Dynamics, Economics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3K reviews

    Beginner · Specialization · 3 - 6 Months

  • T

    The University of Edinburgh

    Philosophy and the Sciences: Introduction to the Philosophy of Cognitive Sciences

    Skills you'll gain: Artificial Intelligence, Psychology, Human Learning, Anthropology, Human Factors, Science and Research, Robotics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.5K reviews

    Mixed · Course · 1 - 3 Months

  • A

    Alex Genadinik

    2026 Mobile App Marketing With ASO, And Monetization

    Skills you'll gain: Keyword Research, Business Planning, Apple iOS, Marketing Effectiveness, Business Strategy, Entrepreneurship, Android Development, Strategic Marketing, Promotional Strategies, Growth Strategies, Search Engine Optimization, Revenue Management, Press Releases, Product Promotion, Competitive Analysis, Google Ads, Advertising

    Mixed · Course · 1 - 3 Months

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In summary, here are 10 of our most popular market research courses

  • Fundamentals of Finance: University of Pennsylvania
  • Track & Grow Brand Mentions: Coursera
  • ITIL 4: Foundations and Framework: Logical Operations
  • Design Thinking for Innovation: University of Virginia
  • Craft Omnichannel Strategy: Coursera
  • Transmedia Storytelling: Narrative worlds, emerging technologies, and global audiences: UNSW Sydney (The University of New South Wales)
  • Understanding User Needs: University of Michigan
  • The Sustainable Development Goals – A global, transdisciplinary vision for the future: University of Copenhagen
  • Introdução ao Marketing Analítico: Insper
  • Administración de Empresas: Universidad de Palermo

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Market (economics) (28)
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Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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