Content Strategy

Content Strategy is a multidisciplinary approach that dictates how, why, and when content will be used to achieve a business's objectives. Coursera's Content Strategy catalogue teaches you how to plan, develop, and manage content effectively to meet the needs of your target audience and align with your business goals. You'll learn how to conduct content audits, create engaging and valuable content, apply SEO best practices, leverage various content types and channels, and use analytics to measure and improve content performance. This knowledge will equip you to shape and drive a content strategy that resonates with your audience, enhances brand image, and drives business success.
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Explore the Content Strategy Course Catalog

  • Status: Free

    Coursera Project Network

    Skills you'll gain: Content Strategy, Content Creation, Blogs, Search Engine Optimization, Keyword Research, Content Marketing, Digital Content, Generative AI, Copywriting, Data Science

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: New
    Status: Preview

    Coursera

    Skills you'll gain: TikTok, Product Promotion, Content Strategy, E-Commerce, Social Media Content, Strategic Partnership, Revenue Management, Social Media Strategy, Brand Marketing, Live Streaming

    Beginner · Course · 1 - 4 Weeks

  • Coursera Instructor Network

    Skills you'll gain: Brand Awareness, Social Media Marketing, Target Audience, Social Media, Brand Strategy, Digital Media Strategy, Branding, Content Marketing, Content Strategy, Social Media Strategy, Marketing Communications, Marketing Analytics, Customer Engagement

    4.6
    Rating, 4.6 out of 5 stars
    14 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free

    Coursera Project Network

    Skills you'll gain: Prompt Engineering, Blogs, Search Engine Optimization, Content Strategy, Content Creation, Keyword Research, ChatGPT

    4.8
    Rating, 4.8 out of 5 stars
    22 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    Status: Preview

    Coursera

    Skills you'll gain: Facebook, Social Media Content, Social Media Management, Content Strategy, Social Media Marketing, Social Media Strategy, Drive Engagement, Live Streaming, Social Media Campaigns, Content Management, Community Development, Content Creation, Scheduling

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    Status: Preview

    Coursera

    Skills you'll gain: Content Performance Analysis, Facebook, Marketing Analytics, Social Media Marketing, Social Media Management, Content Strategy, Online Advertising, Instagram, Analytics, Performance Measurement, Key Performance Indicators (KPIs), Business Analytics, Social Media Strategy, Scalability, Revenue Management, Data-Driven Decision-Making, Brand Marketing

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial

    Universidad Austral

    Skills you'll gain: Google Ads, Campaign Management, Pay Per Click Advertising, Keyword Research, Performance Metric, Performance Analysis, Online Advertising, Digital Advertising, Budget Management, Search Engine Marketing, Advertising Campaigns, Paid media, Advertising, Bidding, Content Strategy, Target Audience

    4.6
    Rating, 4.6 out of 5 stars
    280 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free

    Coursera Project Network

    Skills you'll gain: Content Performance Analysis, ChatGPT, Social Media Content, Content Strategy, Prompt Engineering, Target Audience, Social Media Campaigns, Social Media Marketing, Content Creation, Social Media, User Research, AI Personalization, Social Media Strategy, Market Research, Copywriting, Storytelling

    4.7
    Rating, 4.7 out of 5 stars
    13 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial

    University of Colorado Boulder

    Skills you'll gain: Social Media Strategy, Social Media Campaigns, Social Media Marketing, Marketing Communications, Digital Media Strategy, Marketing Planning, Customer Insights, Content Performance Analysis, Driving engagement, Plan Execution, Earned Media, Content Creation, Content Strategy, Owned Media, Paid media, Goal Setting

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial

    Digital Marketing Institute

    Skills you'll gain: Digital Media Strategy, Social Media Marketing, Content Marketing, Digital Marketing, Marketing, Social Media Content, Social Media, Content Creation, Marketing Strategies, Digital Content, Social Media Strategy, Integrated Marketing Communications, Consumer Behaviour, Digital Transformation, Content Strategy, Scheduling, Target Audience, Customer Analysis

    4.7
    Rating, 4.7 out of 5 stars
    385 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial

    Tecnológico de Monterrey

    Skills you'll gain: Persona Development, Performance Metric, Smart Goals, Key Performance Indicators (KPIs), Social Media Strategy, Target Audience, Social Media, Active Listening, B2B Sales, Marketing Strategies, Marketing, Content Strategy, Content Creation, Calendar Management

    4.5
    Rating, 4.5 out of 5 stars
    100 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free

    Coursera Project Network

    Skills you'll gain: Search Engine Optimization, Blogs, Keyword Research, Web Analytics and SEO, Web Content, Content Development and Management, Content Creation, Content Strategy, Editing, Generative AI, Technology Strategies, Writing

    Beginner · Guided Project · Less Than 2 Hours