Product Management

Product Management is a crucial function that guides every step of a product's lifecycle, from development to positioning and pricing, by understanding the market and consumer needs. Coursera's product management catalogue equips you with the knowledge and tools to develop, launch and manage products successfully. You'll learn how to conduct market analysis, create actionable product strategies, define product roadmaps, work effectively with cross-functional teams and understand the metrics for tracking product success. This skill is vital to drive innovation and growth in any technology, retail, manufacturing, or service organisation.
36credentials
3online degrees
106courses

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Find the best Product Management course for your goals

  • Status: Free Trial

    University of Illinois Urbana-Champaign

    Skills you'll gain: Product Strategy, Integrated Marketing Communications, Strategic Marketing, Marketing Management, Advertising, Marketing, Marketing Channel, Product Management, Product Lifecycle Management, Marketing Communications, Marketing Effectiveness, Marketing Strategies, Value Propositions, Brand Management, Market Analysis, Promotional Strategies, Consumer Behaviour, Price Negotiation, Writing

  • University of Illinois Urbana-Champaign

    Skills you'll gain: Customer Insights, Design Thinking, New Product Development, Customer experience strategy (CX), Customer experience improvement, Product Development, Consumer Behaviour, Business Research, User Research, Persona Development, Product Management, Market Research, Process Mapping, Case Studies, Product Strategy, Innovation, Needs Assessment

  • Status: Free Trial

    University of Maryland, College Park

    Skills you'll gain: Competitive Analysis, Value Propositions, Target Market, Product Improvement, Product Management, User Experience, Product Development, Product Design, Product Strategy, New Product Development, Customer Analysis, Market Analysis, Product Requirements, User Feedback, Product Testing, Needs Assessment, Ideation

  • Status: Free Trial

    Skills you'll gain: Strategic Decision-Making, Brand Management, Marketing Strategies, Strategic Marketing, Branding, Data-Driven Decision-Making, Marketing Communications, Product Management, Product Marketing, Marketing, Consumer Behaviour, Marketing Channel, Go To Market Strategy, Case Studies

  • Status: Free Trial

    Skills you'll gain: AI Product Strategy, Product Lifecycle Management, Responsible AI, Product Strategy, Governance, Product Management, Innovation, Product Marketing, Business Strategy, Enterprise Risk Management (ERM), Scalability, Customer experience strategy (CX), Value Propositions, Business Metrics, Customer Insights

  • Status: Preview

    Skills you'll gain: Product Lifecycle Management, Market Trend, Product Strategy, Product Management, Market Analysis, Competitive Analysis, New Product Development, Brand Management, Marketing Strategies, Growth Strategies

  • Status: New
    Status: Free Trial

    Skills you'll gain: AI Product Strategy, Responsible AI, Google Gemini, Product Management, Artificial Intelligence, Product Development, Stakeholder Engagement

  • Status: Preview

    University of Maryland, College Park

    Skills you'll gain: Team Motivation, Negotiation, Team Leadership, Product Roadmaps, Team Building, Organizational Leadership, Conflict Management, Leadership, Scaled Agile Framework, Strategic Leadership, Agile Methodology, Leadership and Management, Product Management, Business Leadership, Team Management, People Development, Cross-Functional Collaboration, Product Development, Product Strategy, Decision Making

  • University of Illinois Urbana-Champaign

    Skills you'll gain: New Product Development, Product Development, Design Thinking, Market Research, Quantitative Research, Product Management, Customer Insights, Consumer Behaviour, Market Analysis, Target Market, Forecasting, Innovation, Needs Assessment, Analysis, Data Collection, Technology Solutions

  • Status: Free Trial

    Skills you'll gain: Competitive Analysis, Medical Devices, Intellectual Property, Commercialization, Pharmaceuticals, Product Management, Go To Market Strategy, Regulatory Affairs, New Product Development, Market Analysis, Market Opportunities, Strategic Marketing, Risk Analysis, Innovation, Regulatory Requirements, Health Policy

  • Status: Free Trial

    Tecnológico de Monterrey

    Skills you'll gain: Innovation, Entrepreneurship, New Business Development, Business Strategy, Business Modeling, Value Propositions, Lean Methodologies, Growth Strategies, Market Opportunities, Product Management, Product Development, Trend Analysis, Customer Insights

  • Status: Free Trial

    Skills you'll gain: Cloud Computing, Amazon S3, Amazon Web Services, Cloud Storage, Cloud Services, Cloud Infrastructure, Amazon Elastic Compute Cloud, Technology Strategies, Product Management, Scalability, Business