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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • I

    IBM

    Data Science Methodology

    Skills you'll gain: Jupyter, Data Modeling, Model Deployment, Data Science, Data Preprocessing, Data Cleansing, Data Mining, Model Evaluation, Business Analysis, Data Analysis, Business Requirements, Decision Tree Learning, Data Storytelling

    4.6
    Rating, 4.6 out of 5 stars
    ·
    21K reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Manage Customer Journeys in HubSpot

    Skills you'll gain: Customer Relationship Management (CRM) Software, Customer Relationship Management, Customer Data Management

    Beginner · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Analyze Business Data Using Excel Pivot Tables

    Skills you'll gain: Data Visualization, Dashboard, Pivot Tables And Charts, Microsoft Excel, Business Reporting, Excel Formulas, Case Studies, Business Intelligence, Performance Analysis, Business Analytics, Variance Analysis, Trend Analysis, Data Manipulation, Human Resources Information System (HRIS), Budgeting, Data Analysis, Project Documentation, Issue Tracking, Data Presentation, Data Validation

    Beginner · Specialization · 1 - 3 Months

  • B

    Board Infinity

    Strategic Brand Management: Storytelling & Positioning

    Skills you'll gain: Brand Strategy, Brand Management, Branding, Storytelling, Brand Awareness, Brand Loyalty, Marketing Psychology, Marketing Strategies, Marketing, Target Market, Consumer Behaviour, Governance, Portfolio Management, Persona Development, Diversity and Inclusion, Value Propositions, Customer Insights

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Segment and Retain Customers

    Skills you'll gain: Customer Retention, Loyalty Programs, Customer Relationship Management (CRM) Software, Customer Data Management, Customer Engagement, Customer Relationship Management, Customer Relationship Building, Customer Analysis, Target Audience, HubSpot CRM, Customer experience strategy (CX), Marketing Automation, Customer Insights, Market Analysis, Email Automation

    Intermediate · Course · 1 - 4 Weeks

  • A

    Adobe

    Adobe Graphic Designer: Design that Demands Attention

    Skills you'll gain: Adobe Illustrator, Adobe Express, Adobe Photoshop, Responsible AI, Logo Design, Digital Design, Layout Design, Generative AI, Graphic Design, Adobe Firefly, User Interface and User Experience (UI/UX) Design, Visual Design, File Management, Process Design, Design Reviews, Prompt Engineering, Image Quality, Image Analysis, Branding, Storytelling

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.9K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • E

    EDUCBA

    Build Interactive Power BI Dashboards for Business Reporting

    Skills you'll gain: People Analytics, Business Reporting, Stakeholder Analysis, Data Analysis Expressions (DAX), Business Analytics, Data Validation, Data Visualization, Data Visualization Software, Data Transformation

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    Value Chain Management

    Skills you'll gain: Management Accounting, Operations Management, Marketing Planning, Organizational Strategy, Marketing, Performance Measurement, Product Strategy, Supply Chain, Continuous Improvement Process, Manufacturing Operations, Operational Analysis, Integrated Marketing Communications, Business Operations, Operations, Marketing Management, Process Improvement, Cost Accounting, Performance Analysis, Supply Chain Management, Quality Control

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    5.2K reviews

    Intermediate · Specialization · 3 - 6 Months

  • A

    Alex Genadinik

    ClickBank To Recruit Affiliates To Sell Your Products

    Skills you'll gain: Marketing Automation, Blogs, E-Commerce, Performance marketing, Technical Support, Recruitment, Product Promotion, Influencing, Search Engine Marketing, Product Marketing, Recruitment Strategies

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Track Brand Awareness

    Skills you'll gain: Brand Awareness, Data Storytelling, Brand Strategy, Data Integration, Brand Management, Trend Analysis, Dashboard, Press Releases, Marketing Analytics, Case Studies, Competitive Analysis, Marketing Strategies, Social Media Campaigns, Market Intelligence, Data-Driven Decision-Making

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of California, Davis

    SQL for Data Science

    Skills you'll gain: Data Governance, SQL, Data Quality, Database Design, Query Languages, Data Modeling, Relational Databases, Data Manipulation, Data Science, Data Analysis, Descriptive Statistics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    17K reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    California Institute of the Arts

    UI / UX Design

    Skills you'll gain: Information Architecture, Wireframing, User Interface and User Experience (UI/UX) Design, Persona (User Experience), Mockups, User Experience Design, Responsive Web Design, UI/UX Strategy, Web Design, Adobe XD, User Interface (UI) Design, User Experience, User Centered Design, Interaction Design, Prototyping, Graphic and Visual Design, Web Language, Design, Design Elements And Principles, User Research

    4.7
    Rating, 4.7 out of 5 stars
    ·
    8.1K reviews

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Data Science Methodology: IBM
  • Manage Customer Journeys in HubSpot: Coursera
  • Analyze Business Data Using Excel Pivot Tables: EDUCBA
  • Strategic Brand Management: Storytelling & Positioning: Board Infinity
  • Segment and Retain Customers: Coursera
  • Adobe Graphic Designer: Design that Demands Attention: Adobe
  • Build Interactive Power BI Dashboards for Business Reporting: EDUCBA
  • Value Chain Management: University of Illinois Urbana-Champaign
  • ClickBank To Recruit Affiliates To Sell Your Products: Alex Genadinik
  • Track Brand Awareness: Coursera

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