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Learner Reviews & Feedback for Assess for Success: Marketing Analytics and Measurement by Google

4.6
stars
2,182 ratings

About the Course

Assess for Success: Marketing Analytics and Measurement is the fifth of eight courses in the Google Digital Marketing & E-commerce Certificate. This course explores marketing analytics practices and tools. Digital marketing and e-commerce professionals are expected to analyze data from various sources (such as web pages, digital marketing channels, and e-commerce sites) and use them to gain customer insights. You’ll create media plans and set performance goals. You’ll learn how to measure, manage, and analyze data from marketing campaigns using Google Analytics, Google Ads, and similar tools. Then, learn how to adjust a marketing budget according to insights extracted from key metrics. You’ll use A/B test results to optimize a campaign and identify metrics that define a campaign's success. You will be able to analyze and visualize data and insights in spreadsheets and prepare presentations to share campaign progress or results with stakeholders. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Plan and allocate the spending of marketing budgets - Describe the unique role of performance goals and key performance indicators (KPIs) in marketing campaigns - Describe how tools like Google Analytics and Google Ads are used to measure website and ad campaign performance - Describe how to determine the return on investment (ROI) or return on ad spend (ROAS) of a marketing project - Prepare, conduct, and analyze the results from an A/B test to optimize a marketing campaign - Apply spreadsheet features like sorting, filtering, and pivot tables to prepare data to be shared - Create charts in spreadsheets for visualization of metrics...

Top reviews

RR

Oct 13, 2022

I​t was a practical course that and I had a great experience studying it. However, thre should be a 2 -3 months internship programs to have a real life experience with all the analytics tools.

MS

Apr 8, 2023

This course is actually more than great and full of good information! thank you so much to all people who provided us with these valuable materials

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301 - 325 of 470 Reviews for Assess for Success: Marketing Analytics and Measurement

By Mehboob H

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Apr 15, 2023

Rich content

By Aadarsh G

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Dec 22, 2022

Great Course

By Gugu M

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Sep 23, 2022

interesting

By Jason Z

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Aug 24, 2022

Great class.

By Azhar k

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Nov 9, 2024

good course

By DENIS K B A (

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Jul 25, 2024

Excellent!!

By SP H

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May 11, 2023

Thumb upppp

By Hamed V

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Jun 6, 2022

Cool Course

By Bangun K L

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Jan 27, 2025

wonderfull

By Rahmatulloh

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Sep 30, 2024

Insigtfull

By Bwalya M

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Jun 27, 2024

Insightful

By Hưng N

•

Oct 27, 2022

very good

By Thirumurugan T

•

Oct 2, 2022

so useful

By Jose G H

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Aug 28, 2025

Excelente

By Ricardo J S L

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Dec 26, 2024

Excelente

By Anoop k

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Oct 29, 2024

excellent

By INGERSAL R

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Sep 6, 2024

Excellent

By MOHAMAD I I

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Sep 2, 2024

love this

By Gihan K

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Aug 9, 2024

great job

By Rahul S L

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Jun 10, 2024

excellent

By Brian S

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May 30, 2024

Loved it!

By Ricardo A

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Mar 31, 2024

Excelente

By Sowmya C L

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Aug 24, 2023

very good

By Shreya B

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Aug 8, 2023

excellent

By Neilkerd G

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Jun 13, 2023

Excellent