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Learner Reviews & Feedback for Assess for Success: Marketing Analytics and Measurement by Google

4.6
stars
2,177 ratings

About the Course

Assess for Success: Marketing Analytics and Measurement is the fifth of eight courses in the Google Digital Marketing & E-commerce Certificate. This course explores marketing analytics practices and tools. Digital marketing and e-commerce professionals are expected to analyze data from various sources (such as web pages, digital marketing channels, and e-commerce sites) and use them to gain customer insights. You’ll create media plans and set performance goals. You’ll learn how to measure, manage, and analyze data from marketing campaigns using Google Analytics, Google Ads, and similar tools. Then, learn how to adjust a marketing budget according to insights extracted from key metrics. You’ll use A/B test results to optimize a campaign and identify metrics that define a campaign's success. You will be able to analyze and visualize data and insights in spreadsheets and prepare presentations to share campaign progress or results with stakeholders. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Plan and allocate the spending of marketing budgets - Describe the unique role of performance goals and key performance indicators (KPIs) in marketing campaigns - Describe how tools like Google Analytics and Google Ads are used to measure website and ad campaign performance - Describe how to determine the return on investment (ROI) or return on ad spend (ROAS) of a marketing project - Prepare, conduct, and analyze the results from an A/B test to optimize a marketing campaign - Apply spreadsheet features like sorting, filtering, and pivot tables to prepare data to be shared - Create charts in spreadsheets for visualization of metrics...

Top reviews

IP

Jan 27, 2023

thank you. it is very usefull course on marketing analytics and measurement. make me have better understandeing and knowlegede how to measure marketing performance and changing strategy.

VN

Aug 16, 2023

This course is a no-brainer for those wanting to become a marketing analyst. I learned so much from this course about stakeholders, campaign monitoring, KPIs, reports, and presentations.

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226 - 250 of 470 Reviews for Assess for Success: Marketing Analytics and Measurement

By SADIA A

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Jul 27, 2023

Had a good learning experience

By tanya c

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May 6, 2023

Very informative! Thank you!!!

By LINA O

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Aug 16, 2024

essential. Thank you so much!

By Timothy J B

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Aug 19, 2023

A very thorough short course.

By Serosh S

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Oct 27, 2022

too much informative course

By andhika y

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Feb 17, 2025

thank you for you knowledge

By Larisa O

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Oct 27, 2024

Muy interesante y completo.

By Abraham A

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Sep 22, 2023

Great course very easy use

By Halyna S

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Jun 12, 2023

Thanks for a great course!

By وسام ا

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Jul 25, 2025

من أفضل الدورات التدريبية

By Ritesh P

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Mar 11, 2025

I am enjoying this course

By Muhammad F

•

Feb 9, 2023

amazing from start to end

By Muhammad U T

•

Oct 15, 2022

Amazing piece of content

By AREEJ M S A

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Aug 8, 2022

معلومات قيمة وعملية مفيدة

By Sashila A V M

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Jan 18, 2025

Concise and to the point

By Amit S P

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Dec 22, 2022

Great learning experince

By César E O B

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Oct 28, 2022

So hard, but incredible

By Reynaldo B B J

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Jun 10, 2025

insightful course i had

By Safe U

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May 8, 2024

It is an amazing course

By Ankita S

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Sep 9, 2022

this is difficult one.

By maureen k

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Aug 13, 2022

insightful and engaging

By D

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Jul 1, 2025

this is amazing course

By Melissa C

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May 26, 2023

Such a great resource.

By Noor A

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Apr 8, 2023

best experience so far

By Florencia C S

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Nov 18, 2022

Muy buenos contenidos.