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Learner Reviews & Feedback for The Strategy of Content Marketing by University of California, Davis

4.5
stars
5,314 ratings

About the Course

In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing....

Top reviews

MJ

Jul 31, 2020

I really liked the class, I had no knowledge on these topics and now that I started a business with my mom I want to apply the learning that this course gave me. Thank you very much, very complete.

MN

Jul 13, 2020

I enrolled myself in a six weeks course, "The Strategy of Content Marketing" offered by the University of California, Devis, lead by Chief Content Officer - Sonia Simone.Thank you, Coursera!

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601 - 625 of 1,683 Reviews for The Strategy of Content Marketing

By Shun T R W

Aug 15, 2020

A very useful course for the beginners, also a good reminder to the industry pros.

By Deleted A

Jun 16, 2020

I loved it!! It was easy and I also learned so much useful information. Thank you!

By Calorine

Sep 4, 2018

I'm glad that the course has given me some insights to be applied to my workfield.

By Maria J E

May 8, 2018

Awesome course to get started with content marketing strategy. Sonia Simone rocks!

By Donovan S

Jul 5, 2017

Great material, from the very basics to the more intricate of detail. Thanks Sonia

By Elías O

May 22, 2024

Le doy gracias a Dios y a todos los profesores , Muchas Gracias. Ahora a chambear

By Splendid I

May 2, 2024

Mind-Altering Content (and I loved the trip) - yeah, I'm practicing my headlines.

By Efraim M

Oct 3, 2023

An exceptional course, the teacher is wonderful and exceeded all my expectations.

By Testimony C

Jul 7, 2023

A very important course, I recommend this for other copywriters like me out there

By An H

Sep 28, 2021

the course help me know about content marketing and how become a content marketer

By LAWAL A M

Jan 3, 2021

So much happy to learn what it takes to learn the strategies involve in Marketing

By shaan r

Jun 18, 2020

Great course and learnings, peer graded assignments took very long to get graded.

By Aneta D

Jun 15, 2020

this course I amazing. it has a lot of useful material with relevant information.

By Sumaima Z

May 6, 2020

This course is interesting and I will recommend this to every business students.

By Susan T

May 5, 2020

It was very useful for me and I have learned many new things in content strategy.

By Federico A L

Aug 26, 2022

muy buen curso. La autocorrección con compañeros hace aumentar los conocimientos

By Wallappuli M P B J

Sep 30, 2020

I learnt a lot about content marketing. Great Course. Highly recommanded others.

By Suchetana D

Jul 5, 2020

I appreciate the efforts made by Sonia Simone and enjoyed the course thoroughly!

By Aninkan G

May 18, 2020

The course helped me a lot in my practical field of study. Thanks a lot Coursera

By Muhammad F

May 18, 2020

A very useful lesson for those of you who want to learn about content marketing.

By Marija Đ

Feb 8, 2021

I am glad that I had the opportunity to complete this course! I learned a lot.

By Gabriela G

Sep 14, 2020

Un curso completo, lleno de conocimiento, práctica, y experiencia, recomendado

By Ryan W

Jul 27, 2020

A tough topic taught by people who live and breathe (and who have mastered) it!

By Rose R

May 25, 2020

perfect course, I've learnt a lot. My vision of business completely has changed

By Tausif M

Dec 28, 2018

An exceptional course for all the enthusiasts of content writing and marketing.