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Learner Reviews & Feedback for The Strategy of Content Marketing by University of California, Davis

4.5
stars
5,314 ratings

About the Course

In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing....

Top reviews

AM

Apr 11, 2020

This course is super awesome. Lots of interesting tools and frameworks that are shared by the instructor and the assignments give you a wonderful chance to apply the same. I highly recommend it!

DS

Nov 25, 2021

A​s graphic designer who doesn't have any idea about content marketing, this course can be as basic knowledge. Thanks in advance for everything UC Davis, especially the instructor, Sonia Simone.

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1601 - 1625 of 1,683 Reviews for The Strategy of Content Marketing

By Dillon K

Mar 14, 2023

Most 'advice' revolved around buying a product or service - I would only recommend this course for an absolute beginner as there are probably better ones out there.

By YUYUESE Z

Jun 25, 2020

The logic and framework of this course are clear . But most of the important content has only MP3 versions so that I can not understand these parts very well.

By Jay C

Aug 2, 2020

I could not buy a website domain as instructed, so I have tried to unenroll from this course, but I have not been able to find the 'unenroll' option.

By Ashley G

May 14, 2020

Some of the content was really helpful but it's a little dated. References Google+ a lot and never mentions Instagram and its impacts on content.

By Mouquerian

Jul 6, 2020

I don't like the podcast sessions; they couldn't grab my full attention, I can't imagine along with the examples, and they are way too long.

By Pranchal K

May 16, 2020

course is good but I don't know how they manage because after completing the week 3 am came to know where we can listen to the podcast.

By Nila P

Jun 22, 2020

The course is great! But we need to create a better system for the peer review assignment to make people give better feedback.

By Imogen T

Jul 9, 2020

Good content marketing strategy i guess i was expecting more acknowledgement of creative skills? But hey! I learnt a lot :D

By Glow M C

Oct 10, 2020

The course was wonderful, all details were involvee down to the minuscle of things which apparently are the most important

By Jorianne C M

Oct 21, 2020

A lot of good content; unfortunately, it felt rather like an advertisement sometimes and was quite redundant at others.

By Maximiliano C

Sep 2, 2020

El curso es bueno, pero básico y meramente introductorio. El material de estudio en podcast no es para nada práctico.

By Kaival R

May 18, 2020

It could have been better. To be honest, those podcast interviews were really boring. Instead, do some video classes.

By Doris-Evelyn Z

Aug 16, 2020

The course is very focused on the US market and some content related things may be too pushy for Europe for example.

By Pitchaphorn N

Jun 22, 2020

There are more podcasts with no subtitles. Other foreigners like me may be caused by language barriers. But it's ok.

By Алексей Л

Dec 1, 2020

Since I don't know enough English, and half of the course is podcasts without subtitles, I didn't see this half

By Monika S

Mar 6, 2024

I expected more content strategy planning in online and offline marketing. But I learned new stuff anyway.

By Phil W

Apr 19, 2020

Good general content, but a lot of incomplete video sections with speakers named who do not appear.

By Jenna-Lee

Apr 3, 2017

I really enjoyed the presenter who was engaging and interesting. I didn't enjoy the podcasts.

By Ayisha L

May 6, 2020

Good! But, there were lot of books you had to read as quoted and very less video engagement.

By Elizabeth L M

Apr 30, 2020

The course was quite thorough, but the materials often repeated themselves.

By Mandy W

May 19, 2020

Lots of good information, could def trim the fat. Its very repetative.

By Parth B S

May 27, 2020

First 2 Weeks are okay...

Audio podcasts are boring from third week...

By Katrina M

Aug 9, 2020

Not very thorough on what to do and how to execute what you learn.

By Soraia M

Apr 18, 2020

It was a good experience to update my marketing knowledge

By Sujit D

Jun 10, 2020

This course is very important in marketing sector..