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Back to Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World

Learner Reviews & Feedback for Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World by University of Illinois Urbana-Champaign

4.6
stars
3,164 ratings

About the Course

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. You will be able to: - Adopt a holistic and integrated approach to digital marketing planning - Develop a purposeful content marketing strategy to achieve your business and marketing goals - Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers - Critically evaluate the role social media platforms play in viral and influencer marketing campaigns - Evaluate and measure the success of digital marketing campaigns - Identify and manage risks in digital marketing This course is part of Gies College of Business’s suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

KK

Oct 3, 2020

Quite an amazing learning experience. Had a great time not just learning but also using the learnings of this course to complete the peer graded assignments.Thank you for the wonderful opportunity.

HH

Aug 16, 2021

That greatt!The course helped me systematize the process of creating a media strategy in the digital age. Thanks to the University of Illinois faculty and the Coursera course team.

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276 - 300 of 751 Reviews for Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World

By Jorge L C A

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Apr 9, 2020

Clases claras y concisas.

By Vincent O

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Aug 5, 2019

Good course. learn a lot

By Mario U

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Mar 5, 2019

excellent, great course!

By Conrad A

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Jan 6, 2018

very informative course.

By Mohamed G

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Jun 7, 2016

this course is very nice

By Pragyan

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May 24, 2020

it is excellent course.

By Chloe c

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May 11, 2020

enjoy this course a lot

By Giovanna S D C

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Mar 19, 2018

Its a very good course!

By SANJEET A

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Aug 4, 2017

very great experience !

By Ugboh J

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May 3, 2021

I enjoyed this course.

By Anshuman S

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Jul 22, 2020

Great course must try!

By Joshi G A

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Jun 10, 2020

its a very good course

By Alice N

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May 6, 2020

Interesting and Useful

By Fredrick O

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Jan 1, 2019

A very engaging course

By Shruti G

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Feb 24, 2021

REALLY USEFUL COURSE

By solomon v

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May 16, 2020

Very Rich in content

By Muhammad I

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Sep 23, 2019

An excellent course

By Finley J P

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Aug 17, 2019

It was very helpful

By Bénédicte M

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May 20, 2019

Really interesting!

By Sathyajith D

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Mar 28, 2017

Great summarization

By Igor P

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Nov 4, 2020

Great experience !

By Surbhi K

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Oct 10, 2020

i like this course

By Sagiraju G S P V

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Aug 9, 2020

Yeah. It was great

By AAKASH K

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May 30, 2020

this is a good one

By Antony J L

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Dec 15, 2018

Excellent course!!