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Back to Digital Marketing Strategy: Navigating Emerging Media and AI

Learner Reviews & Feedback for Digital Marketing Strategy: Navigating Emerging Media and AI by University of Illinois Urbana-Champaign

4.4
stars
2,885 ratings

About the Course

The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment. You will be able to: - Examine marketing as a process of highly strategic communication - Understand the impacts of digital media and information technologies on communication and marketing - Develop a conceptual understanding of several digital marketing strategies - Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

HI

Oct 5, 2020

The content was a bit too heavy. For professionals it is OK but for a Marketing guy this could be a bit of a challenge. Try to split it into two..Why there are no Honours assignments?

OO

Dec 1, 2020

The first course, where I actually learned something new (and I've completed 5). It's a bit hard at first, but you definitely learn things. Recommend the most on Coursera!

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426 - 450 of 684 Reviews for Digital Marketing Strategy: Navigating Emerging Media and AI

By Delvan G

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May 1, 2021

the best course

By Ly V T M

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Jan 20, 2022

Really amazing

By Fakhera A Q

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Mar 2, 2021

helpful course

By Enoch D A

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Apr 17, 2020

great course .

By Sushan K

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Feb 9, 2019

awsome course

By Joseph K

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Aug 22, 2018

Great course!

By Claudio S

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Dec 13, 2016

Great course.

By Zulfa S A

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Jun 10, 2023

Great course

By Yashwin K D

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Nov 22, 2021

Educational!

By MUHAMMED Z N K P

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Nov 12, 2020

great course

By HARIPRASAD. R G

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Oct 15, 2020

Thanking you

By Luis m Y

•

Oct 11, 2020

Very helpful

By Nekiesha w

•

Oct 3, 2020

Great course

By Asamoah F

•

Aug 5, 2020

Very helpful

By Raghuraman

•

May 29, 2020

Great course

By Faizan K

•

May 27, 2020

Nice Couerse

By Ajeet M

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Apr 29, 2020

Great course

By sarunya w

•

Jun 17, 2018

Great Course

By Ana C

•

Jun 12, 2018

Great Course

By Daniel C

•

Sep 13, 2017

Great course

By Jose S

•

Sep 12, 2016

Nice course.

By Vinod P

•

Feb 6, 2016

great course

By Fernando D

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Sep 5, 2015

Good course!

By ameli s

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Nov 19, 2021

Interesante

By Amilcar J L R

•

May 28, 2021

Excellent..