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Back to Digital Marketing Strategy: Navigating Emerging Media and AI

Learner Reviews & Feedback for Digital Marketing Strategy: Navigating Emerging Media and AI by University of Illinois Urbana-Champaign

4.4
stars
2,885 ratings

About the Course

The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment. You will be able to: - Examine marketing as a process of highly strategic communication - Understand the impacts of digital media and information technologies on communication and marketing - Develop a conceptual understanding of several digital marketing strategies - Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

HI

Oct 5, 2020

The content was a bit too heavy. For professionals it is OK but for a Marketing guy this could be a bit of a challenge. Try to split it into two..Why there are no Honours assignments?

OO

Dec 1, 2020

The first course, where I actually learned something new (and I've completed 5). It's a bit hard at first, but you definitely learn things. Recommend the most on Coursera!

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476 - 500 of 684 Reviews for Digital Marketing Strategy: Navigating Emerging Media and AI

By Margarito Z

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Jul 19, 2019

Excelente

By Jaime A M B

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Jun 19, 2018

Excelent!

By Akash M

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Oct 30, 2017

Very nice

By Claudio D S F

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Oct 17, 2017

very good

By Praewan S

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Jul 6, 2021

Flexible

By Jishnu D

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May 27, 2020

Good one

By Eman K A H

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Jun 21, 2018

Exellent

By Samuel A

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Dec 18, 2017

Loved it

By Rachel G

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Oct 23, 2017

too good

By Hugo C M

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Jan 4, 2016

Awesome!

By Võ T G

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Sep 29, 2023

so good

By Joel D B C

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Feb 17, 2021

5 stars

By Tanvi D P

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Sep 14, 2023

thanks

By ALISHER K

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Aug 20, 2020

Great!

By Christine

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Dec 12, 2017

Great!

By Harish N

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Sep 3, 2024

Great

By Lương A

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Dec 24, 2021

great

By Misbahul A

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Jun 30, 2020

great

By Hassan A

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Apr 19, 2020

Great

By Kevin O

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Apr 8, 2019

Great

By maher a

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Feb 6, 2016

great

By Kenneth C P D

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Apr 24, 2025

Nice

By Nguyen T C

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Nov 4, 2024

nice

By Ramkrishna p S

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Oct 15, 2023

nill

By 2005 A

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Sep 9, 2023

nice