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Learner Reviews & Feedback for Drug Commercialization by University of California San Diego

4.7
stars
1,348 ratings

About the Course

The University of California San Diego, Skaggs School of Pharmacy and Pharmaceutical Sciences Drug Commercialization course brings you lectures from both faculty and industry experts. With this course, recorded on campus at UCSD, we seek to share our access to top people in the field who bring an unprecedented range of expertise on drug commercialization. This course will cover pharmacoeconomic, marketing strategy, intellectual property strategy, portfolio management, managed markets and strategic alliances. It will also have a lecture case study from startup to success. In addition, the course will discuss post-marketing clinical trials or Phase 4 trials. These are conducted after a new drug has been approved by the regulatory agencies and launched. In these studies, the new drug is prescribed in an everyday healthcare environ­ment using a much larger group of patients. This enables new treat­ment uses for the new drug to be developed, comparisons with other treatments for the same indication to be made, and determination of the clinical effectiveness of the new drug in a wider variety of patient types, and more rare side effects, if any, may be detected . Pre-marketing strategy should be instigated as early as Phase 1 clinical trials to ensure that the market's needs are incorporated into the new drug's overall develop­ment. Later phases when clinical results are presented at international medical conferences the marketing strategy is then refined in order to develop an awareness amongst the medical community who will be prescribing the new drug. In addition to the marketing strategy, pricing strategy and a tactical plan will be developed. Promotional material, and the sales force will be trained so that when the product is approved they can promote the drug to physician, pharmacist and nurses. This course is intended as part 3 of a series: Drug Discovery (https://www.coursera.org/learn/drug-discovery), Drug Development (https://www.coursera.org/learn/drug-development) and Drug Commercialization. We would highly recommend that you take the courses in order since it will give you a better understanding on how a drug is discovered in the lab before being tested in clinical trials and then launched in the market place....

Top reviews

AK

Nov 25, 2019

Very good and structured exposure to Drug Commercialization process, the nuances of geopolitical aspects and cultural aspects of decision making.

MN

Mar 11, 2020

very good course! Especially weeks 2 and 3 are very interesting and the lecturers were well-organized and structured! I enjoyed it more than the previous two courses

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151 - 175 of 256 Reviews for Drug Commercialization

By Jacob S

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Nov 10, 2020

Excellent course!

By Raneen A A A

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Sep 25, 2020

It's great course

By aula s

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Jan 7, 2020

Thank you so much

By Neeta C

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Nov 9, 2024

very informative

By Harini

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Jun 29, 2020

It's very useful

By raphael g

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Dec 27, 2019

Very resourceful

By SY

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Sep 20, 2019

Very informative

By Janika M K

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Mar 4, 2021

great learning.

By Ali H O A H

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Dec 23, 2020

Thank you all!!

By Dr. S T

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Oct 17, 2020

nice experience

By ALISA C D

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Aug 12, 2020

Love the course

By SOURAV D

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Oct 13, 2022

goooooooooood

By Prasun N

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Jun 20, 2020

great learning

By Sarang U T

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Mar 25, 2022

nice Platform

By NAINA C

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Oct 29, 2024

really good

By IAM - M M

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Jun 27, 2023

Perfeitos!!

By �ADITI P

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Sep 25, 2020

...........

By Utku U

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Apr 8, 2020

Excellent!

By Sourav M

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Nov 3, 2018

Thank you.

By Md. S H

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Jan 27, 2025

Excellent

By PANDYA Y U

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May 29, 2020

Excellant

By Afroj K

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May 19, 2020

Excellent

By Mihad H (

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Jul 4, 2025

Amazing!

By Ngân Đ

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Dec 1, 2020

Love it

By Lokesh

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Oct 20, 2020

Amazing