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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
31,172 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 9, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

JG

Sep 10, 2023

Great experience. Breezed through the course. Could have been a little shorter, but other than that - great display of information to lay the foundation for your digital marketing/e-commerce career!

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4526 - 4550 of 7,234 Reviews for Foundations of Digital Marketing and E-commerce

By Biniyam A G

•

Jan 31, 2025

IT IS BEST COURSE

By Nova H

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Jan 30, 2025

sangat bermanfaat

By Yishu W

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Dec 1, 2024

Very enlightening

By Naveen R

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Nov 24, 2024

great work google

By Mervyn G

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Nov 16, 2024

Very informative!

By Nabeel a

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Nov 15, 2024

All question easy

By Nehal K T

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Oct 16, 2024

رائعة جداً ومفيدة

By Jan E

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Oct 12, 2024

Very informative!

By Hussain

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Sep 16, 2024

Great learning...

By Zainah H

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Sep 7, 2024

It has been great

By Mera

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Jun 26, 2024

Great course! 5/5

By Ghislain B

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Mar 10, 2024

Excellent program

By Naila K

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Jan 30, 2024

Very informative.

By Rashmi M

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Dec 19, 2023

Very nicely done!

By Ajay

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Dec 6, 2023

loved this course

By Sourjyadip D

•

Nov 10, 2023

VERY INFORMATIVE.

By timothy m

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Nov 1, 2023

Great instructors

By Ibrahim O

•

Oct 29, 2023

Excellent program

By Aparna K

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Oct 22, 2023

Very informative.

By Kristi R

•

Oct 20, 2023

Excellent Course!

By Débora L S d A

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Oct 10, 2023

CURSO PERFEITO!!!

By wendy n

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Oct 5, 2023

Fantastic course!

By Agatha L W

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Sep 15, 2023

very informative!

By Eighty H

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Aug 11, 2023

The more you know

By Shaimaa R

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Aug 11, 2023

it was so helpful