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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
29,951 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 9, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

TS

Jan 21, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).Some concepts may already be known to some students, but this will work for anyone interested in the subject.

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By 陈玉娟

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Mar 5, 2025

very good

By Caterine C A

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Mar 5, 2025

Excelente

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Mar 3, 2025

EXCELENTE

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Feb 19, 2025

muy bueno

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Feb 17, 2025

very good

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Feb 13, 2025

Excelente

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Feb 9, 2025

D+++ !!!!

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Feb 6, 2025

Excellent

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Feb 4, 2025

Fantastic

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Feb 3, 2025

very nice

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Jan 29, 2025

tres bien

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Jan 25, 2025

Excelente

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Jan 24, 2025

very nice

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Jan 19, 2025

EXCELENTE

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Jan 17, 2025

Excellent

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Jan 13, 2025

excelente

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Jan 13, 2025

excellent

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Jan 3, 2025

fantastic

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Dec 26, 2024

Excelente

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Dec 26, 2024

excellent

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Dec 13, 2024

excelente

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Dec 12, 2024

excellent

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Nov 21, 2024

excelente

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Nov 18, 2024

Wonderful

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Nov 14, 2024

Excellent