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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
29,951 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 9, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

LH

Feb 18, 2025

I recently completed the Google Digital Marketing & E-commerce cource on Coursera,& it was great learning experience.itsan excellent coursefor beginners & offer a valuvable certification.

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1776 - 1800 of 6,975 Reviews for Foundations of Digital Marketing and E-commerce

By Ananias H

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Dec 16, 2022

I loved the course and its very interesting to learn about digital marketing and ecommerce

By Rock C

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Oct 8, 2022

This course is very precise and on-point. Glad to learn from the industry leader, Google.

By samuel m

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Sep 17, 2022

very helpfull for people like me who want to learn and doing transfer skill to new carrer

By Aram A

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Sep 5, 2022

Exceptional people. Amazing and comprehensive information to start with Digital Marketing.

By Barnabas M

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Jul 16, 2022

Very insightful course with a well grouned foundation in digital marketing and e- commerce

By Logan E

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Jul 11, 2022

Excellent foundations course in digital marketing. Another wonderful offering from Google!

By Boyalakunta R

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Jun 28, 2022

super & Thank you so much for providing this oppurtunity fot me......Super explanation....

By Md. A H

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Jul 26, 2025

It's an Amazing Course in my life, I teach lots of them, highly appreciate me. Thank you.

By huzaifa i

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Apr 19, 2025

its insane as I would say this has strengthen me towards the ecommerce and digital skills

By ابوحفص ا

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Feb 17, 2025

The best course to learn digital marketing. In it, you will learn marketing from scratch.

By Hugo G

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Jan 11, 2025

Excelente curso, muy ameno y funcional, te lleva de la mano aprendiendo de forma natural.

By Valendy D

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Sep 3, 2024

it was great to review some that I already know and some that learned through this course

By Pooja A

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Jul 26, 2024

For someone with 0 previous knowledge of digital marketing, this is a good starting point

By lauricha e

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Apr 18, 2024

Loved this course. Its a good foundation if you are a beginner or want to change careers.

By Aleksandra G

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Dec 24, 2023

Fab! Learned so much & a really inspiring introduction to digital marketing & e-commerce.

By Asif A S

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Dec 9, 2023

Very Informative and knowledgeable Course for Digital Marketers and E-commerce intitaters

By Madan T

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Jul 12, 2023

Thanks for this amazing course as I am able to understand the basics of digital marketing

By Deepak R

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Jul 11, 2023

Best course on foundation of digital marketing and e-commerce. Highly recommended to all.

By Christina S

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Mar 22, 2023

I really love this course. I learned a lot and gained clarity to what I have been doing!

By Melyssa L B

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Mar 8, 2023

Very informative for career wise and if you have your own business or plan on having one.

By tariq h

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Mar 7, 2023

I really

love this education

website

coursera is best for skills

seekers

and job seekers

By Aadilah H

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Dec 12, 2022

A well structured course. The information was useful, interesting and easy to understand.

By Milena F

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Dec 3, 2022

Very nice and well-explained. I'm so grateful of having such good professors in the area.

By JULIO C G L

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Sep 24, 2025

Me parece que da muy buen contenido y las bases para conocer sobre el marketing digital.

By Penny K

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Sep 14, 2025

Love the course makes it easy to navigate and learn very interective for online learning