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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,008 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

ES

Oct 5, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

JG

Aug 27, 2022

A very insightful lesson in E commerce and digital marketing. It provided me with the terms and tools I needed to understand what my businees or company needs to generate sales and keep customers.

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3551 - 3575 of 6,981 Reviews for Foundations of Digital Marketing and E-commerce

By MARIA C

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Apr 26, 2023

I really understood what I studied

By Yamen D

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Apr 6, 2023

Great , i am thanksfull to google

By Pragadeesh

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Mar 30, 2023

the overall experience was awesome

By Muhammad A

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Mar 12, 2023

Thank you so much for this course.

By Moses J O

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Feb 14, 2023

I loved so much the course, great!

By Sandra N

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Jan 29, 2023

Absolutely helpful and insightful!

By MOHAMED A A M

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Dec 22, 2022

great Course and helpful teacher .

By Michelle P

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Dec 12, 2022

Great start & overview of industry

By Hager H S

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Nov 16, 2022

thank you this course is very good

By Quincy z

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Nov 2, 2022

It so easy to learn with coursera.

By Mohammad S

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Sep 19, 2022

Great and inclusive introduction

By CHALISA N

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Sep 12, 2022

This course improve my knowledge.

By César E O B

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Aug 25, 2022

This course is amazing. Thank you!

By Maha A

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Jun 18, 2022

many info in short time in pro way

By Abderrahim K

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Jun 13, 2022

very insight and interacting cours

By Alejandro V

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Jun 10, 2022

Excelente material, aprendí mucho.

By Abu S

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Sep 29, 2025

I got the clean learning process.

By Mohamed F

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Sep 18, 2025

Thanks for the great opportunity.

By منصور ب م ا

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Aug 23, 2025

مفيدة ... كانت ممتعة بقدر الفائدة

By Gloire D

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Jul 18, 2025

Practical and very understandable

By سعد أ ع ا

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Jun 6, 2025

دورة جداً ممتازة ومفيدة شكراً لكم

By Grishon M

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May 15, 2025

looking forward to my certificate

By Dipankar S .

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May 9, 2025

Excellent Thank you Coursera Team

By Farah S B

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Feb 22, 2025

metodenya mudah dipahami..awesome

By Soman S

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Jan 12, 2025

Very beneficial and useful course