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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
31,162 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 9, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

JG

Sep 10, 2023

Great experience. Breezed through the course. Could have been a little shorter, but other than that - great display of information to lay the foundation for your digital marketing/e-commerce career!

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By Harris M

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Aug 15, 2023

Great!

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Aug 11, 2023

great!

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Jul 30, 2023

Superb

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Mar 28, 2023

brutal

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Mar 7, 2023

Great.

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Jan 20, 2023

superb

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Jan 6, 2023

......

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Dec 27, 2022

superb

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Nov 27, 2022

Thanks

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Sep 29, 2022

great

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Aug 11, 2022

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Jan 8, 2026

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Jan 6, 2026

great

By Mehzabin I

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Dec 31, 2025

Good!

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Dec 17, 2025

GREAT

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Dec 8, 2025

nice.

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Dec 4, 2025

keren

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Nov 10, 2025

BUENO

By SAMIRA M D A

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Oct 29, 2025

otima

By Barbara P

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Oct 26, 2025

Super