Chevron Left
Back to Foundations of Digital Marketing and E-commerce

Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
31,162 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 9, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

JG

Sep 10, 2023

Great experience. Breezed through the course. Could have been a little shorter, but other than that - great display of information to lay the foundation for your digital marketing/e-commerce career!

Filter by:

6176 - 6200 of 7,234 Reviews for Foundations of Digital Marketing and E-commerce

By Nayara S

•

May 14, 2025

bom

By KARINE D S B

•

May 12, 2025

BOM

By ALEX G D L A R

•

Apr 2, 2025

bom

By Wesley S

•

Feb 28, 2025

bom

By Muhammad U e

•

Nov 16, 2024

yay

By Абдижалилова З Ш

•

Nov 13, 2024

гуд

By Hardik P

•

Oct 3, 2024

wow

By لبنى ب ر ب ن ا

•

Sep 13, 2024

wow

By Sony g

•

Jul 30, 2024

oke

By Eslam a G

•

Jun 8, 2024

4.7

By marco b

•

May 23, 2024

top

By Sarah C

•

Jan 20, 2024

wow

By mahmoud a

•

Dec 15, 2023

رئع

By Sadula A

•

Oct 9, 2023

top

By Aldrin M

•

Jun 18, 2023

top

By Brandon N

•

Feb 19, 2023

gud

By Sief A

•

Feb 2, 2023

.

كك

By David K

•

Dec 23, 2022

wow

By Franz J B G

•

Nov 24, 2022

wow

By Ilyaas Q

•

Nov 12, 2022

WOW

By Kushal s

•

Nov 11, 2022

N/a

By EL M G

•

Nov 8, 2022

BON

By Hoàng N B

•

Oct 1, 2022

ok

By Yutthachai s

•

Jul 26, 2022

thx

By Raquel F

•

Jun 17, 2022

:)