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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
29,833 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

CK

Nov 14, 2023

This is simply the best course, started out with barely much knowledge in digital marketing and e-commerce but I have been making consistent progress in the level of my knowledge in digital marketing.

ES

Oct 5, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

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6926 - 6950 of 6,955 Reviews for Foundations of Digital Marketing and E-commerce

By Matthew B

•

Jun 12, 2024

Outdated content - would not recommend.

By Bharti

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May 10, 2025

Not receiving my Coursera certificate

By ELIAS M C D

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Sep 20, 2025

no me dio mi certificado jode mucho

By Ayushi S ( 2

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Apr 14, 2025

I HAVE NOT RECIVED THE CERTIFICATE

By RAFAELA A D A

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Apr 17, 2025

Deveria ser em língua portuguesa.

By harsh b

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Nov 18, 2024

Way too much unnecessary content.

By Márcio S d S F

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Jul 24, 2025

Conteúdo de difícil assimilação.

By NITHIYA S P M P

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Jun 28, 2025

I not received the certificate

By OLUWAKEMI O

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Mar 18, 2025

It was a great course to learn

By Nagaraj B

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Oct 21, 2024

nothing more in depth concepts

By ROSSE M M C

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Aug 1, 2025

Ya es muy largo y me cansa ;(

By Vanshika h

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Jun 21, 2025

i didn't got my certificate

By Sandile

•

Mar 11, 2025

Can’t access my certificate

By RUTH S L M

•

Oct 14, 2025

El peor curso de mi vida

By Pavan A

•

Jul 13, 2025

Not getting certificate

By Sugirbekov A

•

Apr 26, 2025

where's my certificate?

By Sidheswar B

•

Apr 28, 2025

not fullly developed

By Tomi S

•

Mar 20, 2025

bullshit platform.

By Bilge E K

•

Sep 20, 2025

Çok yüzeyseldi

By MUHAMMAD U N

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Jun 12, 2025

unbenificial

By Muhammad N D P

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Oct 27, 2024

Wasting time

By EDER A S M

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Aug 11, 2025

Me encantó

By 杨晨曦

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Jul 24, 2025

bullshit

By miguel l

•

Aug 4, 2025

estafan