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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
31,357 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

SC

Mar 22, 2023

The course was informative and has given me more insight to how I can better approach my own social media platforms and create a brand that will increase things like SEO, Sales, etc. Great course.

AM

Jul 30, 2023

It's pretty good information. I just completed the first of seven courses. There are a few moments in the course I disliked and thought that they should remove but for the most part its all helpful.

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7101 - 7125 of 7,281 Reviews for Foundations of Digital Marketing and E-commerce

By Shreyansh R

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Feb 9, 2023

VER HELPFUL AND I LEARN LOT'S OF STUFF,S THANKS COURSERA AND THEIR TEAMS FOR PROVIDING ME THIS COURSE.

By Shay R

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Oct 21, 2025

For the time being it is mostly what I already know - however, it is explain very clearly and easily.

By Guy O

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Nov 26, 2023

some of the questions in quizzes are confusing especially the content towards the end of course 1

By Eduardo A

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Jan 22, 2026

no permite dar a tiempo examen, en las traduccion a español se pierde el sentido de la pregunta

By Navneet R

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Apr 19, 2025

too basic and you will barely learn anything new. zero practical knowledge from the course

By Fiker e H

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Oct 28, 2022

it was fantastic experience . Thanks to IRM theey provided me such a great opportunity

By Matheus R

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Mar 4, 2024

Faltou lições e testes práticos. Mas a teoria está muito boa e bem desenvolvida

By Nitish K R

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Apr 7, 2025

Good for future best certificate but name is not given correct on certificate

By O B

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Oct 20, 2022

This course is okay. It just scratches the surface, but it's not bad at all.

By Tal D

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Sep 25, 2022

It introduces digital marketing. Its on a basic level so I can't rate 5*

By Aihtisham a

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Sep 12, 2024

this course is best explanation method, and tutors are very confident.

By Anjolaoluwa O

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May 30, 2024

it was a good course and it was very helpful i learnt a lot there too.

By Kathleen N M

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Mar 27, 2024

They didn't put my middle name on the certificate. I don't know why.

By Niaz M

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Feb 12, 2024

A lot of unnessecary information and stories, could be more concise.

By Lamis D A A B

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Sep 8, 2022

its bored because alot of reading

if its video it was much easier

By Tammy R

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Aug 6, 2023

difficult to collect notes some

slides would not save or download

By Kimberly L

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Apr 4, 2023

I think that some of the answers on the quizzes were incorrect.

By ABDELMALEK H

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Oct 15, 2023

formidable c'est très riche en informations et très organisé.

By Seishu Z

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Feb 3, 2024

muy largo por la cantidad de infornacion que tiene el curso.

By ROHAN R H

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Oct 21, 2023

I THINK WE SHOULD HAVE OUR NAMES WRITTEN ON THE CERTIFICATES

By Meenakshi h

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Feb 25, 2025

I have faced my technical turbulence while doing the course

By Cynthia A H

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Feb 25, 2025

excelente curso que nos permite adquirir nuevas habilidades

By Charles L

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May 29, 2024

Instead of notes please prepare a power point presentation

By RODRIGO J

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Nov 25, 2024

Disculpeme pero me quiero dar de baja. Como puedo hacer ?

By Larissa S

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Nov 13, 2023

This course has a lot of filler to drag out the timeline.