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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
29,951 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

AG

Jun 20, 2022

thank you google for this course to know what is digital marketing , how it works , what are the definations to various tacts , various terms , types of marketing, marketing funnel and so much ...

SS

Jun 11, 2023

This was a great introduction into the foundations of digital marketing. As someone who had no prior knowledge I feel I now have a great starting point to continue learning about digital marketing.

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1651 - 1675 of 6,970 Reviews for Foundations of Digital Marketing and E-commerce

By Veikka F

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Aug 15, 2023

This was a very good start to become more familiar with the growing field of digital marketing!

By Shadrac C

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Jul 11, 2023

This is an amazing course. the lectures was super explanatory and well curated to aid learning.

By NODIR S

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Mar 8, 2023

Very well structured course exciting and engaging, I recommended

especially for the PO and PMs.

By Mpumelelo K

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Jan 25, 2023

Very informative. I learnt a lot of news things that motivated me to dig deeper and learn more.

By Anthony M

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Oct 15, 2022

This is a great start into the Digital Marketing field of study if you have no prior learning!

By Rameez I

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Aug 2, 2022

A top-notch course from Google and Coursera. Explains concepts in an easy-to-understand manner.

By clif t

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Jun 13, 2022

Excellent layout, easy to follow instructions, well positioned quizzes and comprehensive test!

By Ammad A

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Sep 29, 2025

This course's best for someone who's starting and for people who want to clear their concepts.

By Juan D S

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May 1, 2025

Amazing foundations! Master these concepts and you will be an essential asset for any company.

By Alford L

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Mar 18, 2025

Thank you for creating this well designed course with quizzes and encouragement along the way.

By JORGE I M P

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Mar 8, 2025

Excelente curso, me amplió y aclaró una visión general que tenía acerca del marketing digital.

By kate m

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Aug 31, 2024

This course is so detailed and helpful , it helps you prepare for your future in this industry

By Tamuna M

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Aug 27, 2024

Many thanks to the creators. The material is interesting, really necessary, presented clearly.

By Faith K

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Jul 8, 2024

I like how the course breaks everything done in a simple and easy to follow step by step guide

By Saeedeh S

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Jun 7, 2024

Very informative! I would recommend for sure recommend it to any Digital Marketing enthusiast.

By Christanto P S

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Mar 16, 2024

Thank you for the knowledge and free course, very helpfull for me as highschool fresh graduate

By Ankita S

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Sep 19, 2023

loved the course.. got to know in detailing about the email marketing and digital marketing ..

By Catherine B

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Sep 16, 2023

This was easy to follow and understand. The different formats really make engagement easy too.

By Ihsan S

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Jul 7, 2023

This is one of the perfect course for learning foundations of Digital Marketing and E-commerce

By Oscar S

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Jun 11, 2023

A nice kick-off to learn the difference options in the e-commerce and digital marketing world.

By Javoghn S

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Jun 4, 2023

Both through and clear. A great place to begin learning and exploring about Digital Marketing.

By Hai P

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May 28, 2023

Very helpful. It helps me gain the foundation I need to kickstart my digital marketing career.

By David S

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Apr 26, 2023

Very interesting course and gives a really good overview of digital marketing and e-commerce.

By Deleted A

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Apr 4, 2023

It was just great and incredibly informative course. Million thanks to every instructor there.