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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
29,951 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 9, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

LH

Feb 18, 2025

I recently completed the Google Digital Marketing & E-commerce cource on Coursera,& it was great learning experience.itsan excellent coursefor beginners & offer a valuvable certification.

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1676 - 1700 of 6,972 Reviews for Foundations of Digital Marketing and E-commerce

By Syed M M

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Apr 4, 2023

This course is the best step for those who want to learn about Digital Marketing & E-commerce.

By Desi K i N Y

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Dec 26, 2022

I love coursera. its so easy. I would recommend this to anyone who is eager to learn and earn.

By Muhammad N A

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Dec 7, 2022

precisely description of ever point and giving knowledge of Fundamental of Digital Marketing.

By Mohd F A

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Nov 5, 2022

Excellent course on getting to understand the fundamental of Digital Marketing and E-commerce!

By María C V

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Oct 12, 2022

Great course, great teacher, great material and examples. I'm eager to pursue the next courses

By Cassandra A S

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Sep 26, 2025

It was a great a great starting point & in learning the fundamentals of Marketing/E-commerce.

By Mohammad H S

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Aug 17, 2025

That's a good learning course with examples to put hands on strategies for digital marketers.

By Tokopediacare

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Jul 16, 2025

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By Rituraj S

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Jul 12, 2025

The course was really good and explains clearly on every possible jobs available on the field

By Clifford M

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Feb 12, 2025

100% recommend to anyone who wishes to elevate their skills in Digital Marketing & E-Commerce

By Dane Y

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Oct 19, 2024

A great overview of Digital Marketing and also what I stand to gain from this entire program.

By Vivek K

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Oct 9, 2024

This course was exceptional, it gave me so much insight about digital marketing & e-commerce.

By Mayank S

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Jul 6, 2024

A actually really good course to learn the basics and form a foundation for digital marketing

By Ajayi B

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Nov 29, 2023

I like how the topics on the course were explained bit by bit so one could understand better.

By Kristy L

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Sep 14, 2023

This was a great fundamentals course. Very easily broken down to follow along and understand.

By Bilal A

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Sep 6, 2023

Good foundational course for anyone trying to switch into marketing field or want to skill-up

By syed h I

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Sep 1, 2023

Really enjoyed learning here. Much Recommended for those who want to learn basics of DM & EC.

By Lafoundra D

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Jul 27, 2023

Great course! So glad I was able to participate and learn from professionals in the industry.

By David G

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Jul 13, 2023

This course is excellent, Easy to follow and the tutors speak in a way that is easy to follow

By Aakash K

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Jul 8, 2023

Course was fairly simple yet very informative , learnt a lot , content delivery was excellent

By Ahana K

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Jun 23, 2023

it was a wonderfull experiece to complete the course.wishing to move ahead with other course.

By Viktoriia B

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Jun 16, 2023

Very good course for beginners. It also helps experienced marketers to systematize knowledge.

By Nataliya F

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Jun 9, 2023

Exceeded my expectations. This course uses a holistic approach and engages the learner a lot.

By Nadine A

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May 1, 2023

It was a great general introduction to the world of E Commerce and Digital Marketing, thanks!

By Mansoor A P

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Jan 4, 2023

It is very professionally designed, any one with zero prior experience can learn this course.