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Learner Reviews & Feedback for Intro to International Marketing by Yonsei University

4.7
stars
1,025 ratings

About the Course

About this Course This course brings together two key subjects, International Marketing and Cross Industry Innovation. It will provide the basic foundations of international marketing and then explain how companies can grow by going abroad or sourcing ideas/expanding into other countries or industries. This is summarized as CCCI: Cross-Country and Cross-Industry Innovation, a term and analytical platform used throughout not only this course but others in the specialization. As an introductory course, we keep the concepts short and simple in order to ease learners into the wonderful world of international marketing. More specific operational aspects such as managing the product, price, place and promotion as well as targeting and positioning will be provided in the second course of the specialization. After you successfully complete this course learners will obtain the following outcomes: (1) an understanding of the core meaning of marketing and international marketing. (2) learn that international marketing is about striking the right balance between maximizing the similarities across cultures (Etic approach) and customizing marketing (Emic approach) to important local differences. (3) learn about how to source or expand into other industries at home or abroad via cross industry innovation. (4) obtain a solid foundation for subsequent courses such as course 2 (International Marketing Entry and Execution) and the industry-specific courses in the specialization....

Top reviews

JV

Oct 12, 2021

A very good introduction to International Marketing and cross industry. The professor has great professionalism and explains terms well. Overall good.

PT

Mar 31, 2019

This professor is great in teaching marketing from beginning to upper. He has an example of the explanation which is simple to understand. Thanks for the great course.

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176 - 200 of 236 Reviews for Intro to International Marketing

By Diego A P G

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Mar 8, 2017

excellent

By Julio C E B

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Jan 19, 2021

Excelent

By T.Vasunthra

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Aug 12, 2020

Too Good

By AMJITH S

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Jun 15, 2020

Easy one

By Jeet S

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Aug 31, 2017

awesome!

By Тарас М

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Jul 9, 2017

LOVE IT!

By Phan H T N

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Jan 19, 2022

Good!

By Mouhcine A

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Nov 14, 2018

Merci

By DEBAPRIYO S

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Aug 4, 2018

GREAT

By h h

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May 4, 2025

GOOD

By Bui V M P ( C

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Feb 24, 2025

good

By Annisa F

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Nov 27, 2024

good

By Muntaz N D R

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Sep 24, 2023

good

By Truong T H ( D

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Jun 1, 2023

good

By HungTVSS150525

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Jul 5, 2022

good

By Thipakorn m

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Jun 9, 2021

good

By 18BCO024-DEEPAK V P M B

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Sep 10, 2020

Nice

By Nihad k

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Sep 9, 2020

Good

By GLORIYA V

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Aug 25, 2020

Good

By Subaharini.p

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Aug 14, 2020

Good

By AKULA K R

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Aug 6, 2020

good

By Tinnavalli v

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Jun 11, 2020

Good

By Vajinepalli s s

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Jun 10, 2020

nice

By WANWAN Y

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Feb 20, 2025

111

By Fhareza A

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Sep 10, 2020

wow