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Learner Reviews & Feedback for Management of Fashion and Luxury Companies by Università Bocconi

4.7
stars
6,262 ratings

About the Course

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

Top reviews

MP

Dec 26, 2022

Very helpful!!! Amazing, insightfuls, professors were lovely, smart and kept it fun and engaging as much as it can be! Great additional material, informative and playful, learned a lot, thanks!

OH

Nov 30, 2019

The course is very useful and easy to understand... also I like the module materials and the notes while lectures are on. But the quizes were very hard especially the last quiz of the annual reports

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1126 - 1150 of 1,486 Reviews for Management of Fashion and Luxury Companies

By Alexandra F

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Sep 18, 2016

great!

By andreabarraganlarco

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Feb 23, 2016

Great!

By Abiola P

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Nov 9, 2024

Great

By Mohamed A

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Jun 2, 2023

Great

By Vik C

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Feb 18, 2023

great

By Natalia K

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Jan 25, 2022

GREAT

By saba a

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Dec 29, 2021

good

By Admashelle R

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Oct 21, 2021

C'est

By Riyad A

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Oct 10, 2020

GREAT

By Roy A

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Jul 22, 2020

Good!

By 186 N C

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May 23, 2020

Great

By Chenyi Z

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Jul 2, 2017

good!

By Spencer R

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Apr 19, 2016

Best!

By Shreya

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Jun 18, 2025

nice

By Sheetal B

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Nov 14, 2024

Good

By FengLing C

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Feb 25, 2024

good

By منير ح

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Sep 18, 2023

good

By Agustin L d m

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Nov 12, 2022

good

By Qurban B

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Jan 19, 2022

good

By KAVISHNA R

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Nov 29, 2021

Good

By Allison J P A

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Jul 1, 2021

cute

By 袁依婷

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Feb 15, 2021

good

By Malavika .

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Nov 22, 2020

Good

By MAHAISWARI M

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Sep 27, 2020

good

By 19UBAA118

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Aug 31, 2020

Nice