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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
17,048 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

VF

Dec 17, 2020

Really interesting & thought-provoking course. I'm hoping that Aric Rindfleisch will teach further classes within the Digital Marketing specialisation. Thank you for the insightful lectures, Aric!

JT

Jul 19, 2020

in depth knowledge about digital marketing and all its dimensions , digital tools, how firms can improve their marketing , new method , how to blend new technology in traditional marketing practices.

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By Mai P K

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Sep 15, 2024

good

By Namiq A

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Sep 6, 2024

good

By S A B A

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Jul 28, 2024

رائع

By Lê N P N ( F H H

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Jul 18, 2024

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Mar 22, 2023

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Mar 18, 2023

GOOD

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Jan 22, 2023

BEST

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Jan 18, 2023

best

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Oct 24, 2022

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Jul 31, 2022

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Jun 1, 2022

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Mar 25, 2022

good

By Vutukuru R

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Mar 18, 2022

good

By PHAM T M L

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Feb 8, 2022

very

By Huynh T C T

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Jan 15, 2022

Good

By HOANG T T

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Nov 14, 2021

very

By NGOC P T

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Nov 14, 2021

very

By AYLALE G

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Oct 27, 2021

good

By Vignesh A

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Sep 26, 2021

good

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Aug 30, 2021

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By RISHIKESAN J

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Aug 20, 2021

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By Cassie F

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Aug 17, 2021

good

By Trung L H

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Jul 31, 2021

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By Nguyễn T T ( D

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Jul 15, 2021

good