Marketing Mix Fundamentals prepares you for arguably the most important stage of bring your product to market - how and where are you going to market it? It sets out a detailed introduction to the four P’s of Marketing (Product, Pricing, Place and Promotion), this course forces you to strategically analyze your product and/or service.
The Product session is designed to provide you with the knowledge to understand and manage the strategic role of brands and products in generating business results, whilst the focus on Pricing will cover the main concepts and techniques to formulate prices. Compliment this with skills from the “P” session Place, where you consider channels and retail strategies with the overriding objective of defining a distribution strategy for your product or service. Finally, through the Promotional activities (Communication) session, explore the different communication channels available and understand the importance of the media plan, dealing specifically with social media and omni-channel strategy. IE Professors Maria Teresa Aranzabal and Fernando Cortiñas will guide you through this incredibly important stage of marketing strategy using expert interviews with industry professionals. After this course you will be ready to decide where and how you want to market your product.
DB
This course is so helpful for me. I have learned so many things by doing this course.
AA
IT WAS A GREAT EXPERIENCE LEARNING FROM COURSERA, COULDN'T EXPECT ANYTHING BETTER FROM THIS ON ONLINE PLATFORM.
GS
The sessions were absolutely informative and full of examples and experiences
YP
Good Course for 12th Grade students which could be valuable for a preview on this topic,but nothing to worry,just the basics
R
Highly informational course, though the first course in this series was still my favorite :)
BS
I am very much Greatfull to Coursera for giving me this opportunity to have a certified course thank you.
AA
Interesting course. I'll advice anyone in the marketing field to take this course
PP
A very basic course, taught in a very crisp & to the point manner.
GS
this course was really interesting i learned lot from this and happy to share feedback for this awesome experience.
KR
I liked the course. I just felt that there could have been more real-life examples.
NC
Very simple and best way to learning about the marketing mix. I am always at the top of my company.
DG
Excellent presentation skills and material. Very useful reading recommendations and interviews
Showing: 20 of 205
This is the worst part out of 4 in the Marketing Strategy specialisation. The topic is very important and very interesting to study, however, the form in which it was suggested was far from perfect. The 2 first parts of the marketing mix were very well presented, but when we switched to distribution channels and communication, I was lost. Lots of information, very little proper explanation - I felt overloaded and had to stop the videos every minute just to digest what has been said by the professor. I further listened to the Part 4 "Marketing Plan" and this is where I understood more about marketing mix and especially distribution channels and communication. The part of the course dedicated to distribution channels and communication should be revisited to make them easier to understand. Probably, more relevant examples and slower speed of talk by professor will help.
Week 3 and 4 lectures are robotic - Most material taken directly from the internet. It is just a form of regurgitation of online articles from strategy consulting firms with Quiz's artificially made more difficult with cheap word plays. The lecturer for Week 3 and Week 4 should resign with immediate effect and find a job at a school for lower class students where she can continue to brag about her industry expertise without being so irritating. Definitely not IE Business School material !
The videos of Week 3 and 4 were too long
It was one of the worst courses i had in the whole specialization. Product & Pricing were good or can be understandable. Otherwise, i lost pace. Only the readings were my only guide throughout the course.
I am disappointed as i was so excited to hit the 4Ps.
this course was really interesting i learned lot from this and happy to share feedback for this awesome experience.
At this pandemic time, it was great to be back to reading, and learning and having this opportunity to expand or refresh my knowledge in the marketing field with IE business school. The videos were very helpful, and especially having everything on writing too, to be able to read it by myself while watching the videos. Thank you for this great experience.
The course was very satisfactory and well organized, structured, and presented. Traditional and recent/new concepts, including the importance of becoming digital, were offered with good level of explanations.
Very professional, you feel yourself following thoses ineteresting informations in a such a concreet way !
Articles, scientific researches, videos well staged..
its a very crucial subect in marketing and i am happy thet i have got more knowledge about marketing mix fundamental
IT WAS A GREAT EXPERIENCE LEARNING FROM COURSERA, COULDN'T EXPECT ANYTHING BETTER FROM THIS ON ONLINE PLATFORM.
The course is very informative, and interesting. Thank you so much to my instructor for instructing Ana Pelayo.
Topics handled in the course were very relevant and value driven.
It was good and informative
There are some link to the notes are not given in this course. If not mistaken i have identified 3. Overall it is good... however compared to the previous one Positioning, that is much better than this. Many of the examples are mentioning only on FMCG products and B2C market. Not much examples are on B2B
For me enrolling in this course was really helpful, I gain new skills from the best in the industry. It is definitely worth it.
I liked the course. I just felt that there could have been more real-life examples.
This is the Worst module of marketing strategy. Many of the answers in the quizzes are wrong. Presenters are also not effective in delivering presentation.
Un corso estremamente esaustivo e ben strutturato! I professori Fernando Cortiñas e Maria Teresa Aranzabal spiegano in modo chiaro e coinvolgente, rendendo anche i concetti più complessi facilmente comprensibili. Ho apprezzato molto il modo in cui il corso ha approfondito il Marketing Mix, fornendomi nuove nozioni e tecniche avanzate applicabili alla strategia aziendale. Un'ottima esperienza formativa, utile sia per chi vuole consolidare le basi sia per chi desidera approfondire strategie più avanzate.
it serve as the foundation for developing successful marketing strategies. it is focusing on traditional marketing and understanding the customer and providing value through effective communication like product positioning, and customer relationship management which is key to achieving success.
The marketing mix is a crucial tool to help understand what the product or service can offer and how to plan for a successful product offering. The marketing mix is most commonly executed through the 4 P's of marketing: Price, Product, Promotion, and Place