How will this course help my career?

If you add Microsoft Ads skills to your digital marketing portfolio, you'll be able to get more jobs or freelance work.

Why should I invest in learning Microsoft Ads now?

Compared to Google Ads, Microsoft Ads is a platform that is developing quickly and has less competition, which means it has a better chance of converting. Learning it now helps you stay ahead of the curve. It will help you reach new audiences, cut your ad spend, and add a high-demand skill to your digital marketing portfolio.

What will I get if I subscribe to this Specialization?

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Microsoft Advertising Course

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Microsoft Advertising Course

Instructors: LearnKartS

Included with Coursera Plus

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4 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

7 hours to complete

Flexible schedule

Learn at your own pace

4 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

7 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Set up and manage campaigns in Microsoft Advertising.
Use targeting, bidding, and keyword tools to boost visibility.
Import and optimize Google Ads campaigns for Bing users.
Analyze Ad performance and maximize ROI through insights.

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

There are 4 modules in this course

Ready to go beyond Google and tap into a hidden goldmine of high-intent audiences?

This Microsoft Ads Course is your key to dominating one of the most untapped advertising platforms on the internet. Understand how to build, refine, and expand ad campaigns with measurable results — utilizing Bing Search to the Microsoft Audience Network. Ideal for marketers, entrepreneurs, freelancers, and business owners, this course pushes you from a beginner to a Microsoft Ads professional by the end of it. You will master everything — from adding keywords, keyword strategy, bidding, and match types to ad copies and ad extensions to conversion tracking, remarketing, and ecommerce campaigns. Get hands-on experience with advanced techniques, including the Microsoft Ads Editor, UET tags, and automation workflows. In the end, you won’t just have the expertise to become skilled in data-driven ad management, but also be able to turn insights into impactful campaigns that attract, convert, and retain customers. Enroll today to unleash the full potential of Microsoft Ads, reach untapped audiences, and supercharge your digital marketing career.

This module introduces the fundamentals of Microsoft Ads, including account setup, keyword research, and campaign creation. You’ll also learn how to use Microsoft Ads Extensions to enhance your search ads and improve campaign performance.

What's included

28 videos6 assignments

28 videosTotal 97 minutes

Course Introduction1 minute
Microsoft Ads Overview, Where Microsoft Ads Appear, Microsoft Ads Account Setup7 minutes
Microsoft Ads Account Structure, Microsoft Ads Metrics, Microsoft Ads Account Navigation12 minutes
Search Campaign Creation7 minutes
Keywords Research, Keyword Selection, Keyword Planner Tool9 minutes
Keyword Match Types5 minutes
Negative Keywords, Negative Keyword Lists4 minutes
Search Terms2 minutes
Microsoft Ads Extensions Overview7 minutes
RSA3 minutes
App Install Ad2 minutes
Multimedia Ad3 minutes
Microsoft Ads Extensions Overview7 minutes
Action Extensions1 minute
App Extensions1 minute
Call Extensions1 minute
Callout Extensions0 minutes
Filter Link Extensions1 minute
Image Extensions1 minute
Location Extensions1 minute
Price Extensions2 minutes
Promotion Extensions1 minute
Review Extensions1 minute
Sitelink Extensions1 minute
Structured Snippet Extensions1 minute
Video Extensions1 minute
Flyer Extensions1 minute
Logo Extensions1 minute

6 assignmentsTotal 90 minutes

Proficiency Quiz15 minutes
Proficiency Quiz15 minutes
Proficiency Quiz15 minutes
Proficiency Quiz15 minutes
Proficiency Quiz15 minutes
Proficiency Quiz15 minutes

In this module, you’ll dive into bidding strategies, audience targeting, and conversion tracking. You’ll learn to optimize your ad campaigns using different bidding options and set up tracking to measure your campaign’s success.

What's included

14 videos4 assignments

14 videosTotal 36 minutes

Bidding Strategies5 minutes
Maximize Clicks1 minute
Maximize Conversions0 minutes
Target Impression Share1 minute
Target CPA1 minute
Target ROAS1 minute
Enhanced CPC0 minutes
Audience Network Overview2 minutes
Audience Segments - In-Market2 minutes
Audience Segments - Remarketing Lists4 minutes
Audience Segments - Combined Lists2 minutes
Conversion Tracking Overview2 minutes
How to Setup UET Tag4 minutes
Offline Conversions4 minutes

4 assignmentsTotal 60 minutes

Proficiency Quiz15 minutes
Proficiency Quiz15 minutes
Proficiency Quiz15 minutes
Proficiency Quiz15 minutes

This module focuses on remarketing campaigns and ecommerce ads. You’ll learn how to engage past visitors with dynamic remarketing and set up product ads using the Microsoft Merchant Center to drive sales.

What's included

6 videos2 assignments

6 videosTotal 19 minutes

Remarketing Overview2 minutes
REMARKETING CAMPAIGN CREATION - Practical4 minutes
Audience Segments - Dynamic Remarketing Lists3 minutes
Shopping Ads Overview, Microsoft Merchant Center Store2 minutes
Setting up Microsoft Merchant Center Feed - Practical3 minutes
Mobile App Campaign Creation - Practical3 minutes

2 assignmentsTotal 30 minutes

Proficiency Quiz15 minutes
Proficiency Quiz15 minutes

In this final module, you’ll explore reporting tools and resources in Microsoft Ads. You’ll learn how to generate and customize reports, use automated rules, and manage campaigns effectively with the Microsoft Advertising Editor.

What's included

19 videos4 assignments

19 videosTotal 56 minutes

Dimensions, Reports, Saved Custom Reports - Practical3 minutes
Business Location Feed2 minutes
Performance Targets2 minutes
Website Exclusion Lists - Practical2 minutes
Shared Budgets - Practical1 minute
Portfolio Bid Strategies2 minutes
Labels3 minutes
Seasonality Adjustment3 minutes
Microsoft Store Ads2 minutes
Automated Rules6 minutes
Microsoft Advertising Editor4 minutes
Ad Preview & Diagnostic - Practical2 minutes
Import from Google Ads, Import from file, Import Schedule & History2 minutes
Experiment Campaign Creation5 minutes
Billing Summary, Transactions, Payment Methods, Insertion Orders, Billing Settings - Practical2 minutes
Manage clients as an agency on Microsoft Advertising3 minutes
Microsoft Advertising Help Center, Microsoft Ads Policies, Microsoft Advertising Blog, Search Engine Land - Practical3 minutes
Microsoft Advertising Certified Professional - Practical1 minute
Summary0 minutes

4 assignmentsTotal 60 minutes

Proficiency Quiz15 minutes
Proficiency Quiz15 minutes
Proficiency Quiz15 minutes
Proficiency Quiz15 minutes

Instructors

LearnKartS

107 Courses134,004 learners

Offered by

LearnKartS

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Frequently asked questions

This course is great for marketers, business owners, and freelancers who want to reach more people with their ads than just Google.

No, the course starts with the basics and walks you through creating and improving your campaign step by step.

Microsoft Ads has a distinct audience from Google Ads, even though they are both structured the same way. Microsoft Ads often have stronger purchasing intent and less competition. The course teaches you how to change your Google Ads strategy to work with Microsoft Ads and make the most of its special tools.

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

Microsoft Advertising Course

What you'll learn

Skills you'll gain

Details to know

See how employees at top companies are mastering in-demand skills

There are 4 modules in this course

Microsoft Ads Search

What's included

28 videosTotal 97 minutes

6 assignmentsTotal 90 minutes

Microsoft Ads Bidding, Audience Targeting & Tracking

What's included

14 videosTotal 36 minutes

4 assignmentsTotal 60 minutes

Remarketing & Ecommerce Ads

What's included

6 videosTotal 19 minutes

2 assignmentsTotal 30 minutes

Microsoft Ads Reports, Tools & Resources

What's included

19 videosTotal 56 minutes

4 assignmentsTotal 60 minutes

Instructors

Offered by

Why people choose Coursera for their career

Open new doors with Coursera Plus

Advance your career with an online degree

Join over 3,400 global companies that choose Coursera for Business

Frequently asked questions

More questions

Microsoft Advertising Course

What you'll learn

Skills you'll gain

Details to know

See how employees at top companies are mastering in-demand skills

There are 4 modules in this course

Microsoft Ads Search

What's included

Microsoft Ads Bidding, Audience Targeting & Tracking

What's included

Remarketing & Ecommerce Ads

What's included

Microsoft Ads Reports, Tools & Resources

What's included

Instructors

Offered by

Why people choose Coursera for their career

Open new doors with Coursera Plus

Advance your career with an online degree

Join over 3,400 global companies that choose Coursera for Business

Frequently asked questions

Who should enroll in this course?

Do I need prior knowledge of paid ads?

What's the main difference between Google Ads and Microsoft Ads?

More questions