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Learner Reviews & Feedback for An Introduction to Consumer Neuroscience & Neuromarketing by Copenhagen Business School

4.7
stars
3,493 ratings

About the Course

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

Top reviews

AS

Mar 31, 2020

Thomas has the rare ability to explain the difficult concepts in relatively simple terms. I think that this course provides a good introduction on consumer neuroscience for beginners.

SJ

Aug 16, 2017

All in all, it was a good course to begin with the neuroscience aspect of marketing. However, it was a bit more focused on consumer neuroscience rather than its marketing aspect.

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801 - 825 of 889 Reviews for An Introduction to Consumer Neuroscience & Neuromarketing

By Erwin R

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Sep 14, 2019

Great content, easy to have the big picture

By Maria C P

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Aug 11, 2021

Good starting knowledge for Neuromarketing

By Deren Y

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Jun 8, 2020

There can be more videos and less reading.

By Dwayne W J

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Oct 31, 2016

A ton of great information and resources.

By Marina I P G

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Sep 23, 2023

With more video content would be better.

By Vishwadharini S

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Aug 29, 2023

Very elaborative and useful course .

By Andrew C

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Jul 13, 2025

Some of the video quality was poor,

By Mohamed H

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Mar 25, 2023

there can be more to add but thanks

By Ablavi F Y R

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Oct 31, 2022

Great course with good explanation

By Thet N S

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May 23, 2020

Pretty Good Course for Introduction

By Alvaro A G S

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Sep 6, 2019

Its a good introduction to de field

By samah r

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Aug 10, 2017

Truly enjoyed this course,Thank you

By alina

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Jul 3, 2025

Honestly the best decision i made

By Valeria F

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Jan 11, 2018

needs more retro from the teacher

By Srinivasan P

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Sep 20, 2022

Very interesting subject.

By Shashank S

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May 28, 2019

Can be more practical

By Balvir S R

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Jul 22, 2024

its a good course

By Arzina A

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Sep 1, 2020

Very Interesting!

By Christiana O

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Jul 7, 2017

Excellent Course.

By Edson M L A

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Jun 15, 2020

Fantastic Course

By Марков Ю А

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Dec 16, 2019

Very easy course

By brigitte m

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Nov 25, 2022

EXCELENTE CURSO

By Brian T M

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May 7, 2019

Awesome course.

By Miguel G B

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Dec 3, 2019

Es interesante

By LONARIS T

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Apr 29, 2024

Muy educativo