Name: Research Methodologies
Brand: Queen Mary University of London
Availability: OnlineOnly
Rating: 4.7 (218 reviews)

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Learner Reviews & Feedback for Research Methodologies by Queen Mary University of London

4.7

stars

855 ratings

About the Course

This course focuses on research methodologies. In this vein, the focus will be placed on qualitative and quantitative research methodologies, sampling approaches, and primary and secondary data collection. The course begins with a discussion on qualitative research approaches, looking at focus groups, personal interviews, ethnography, case studies and action research. We will also discuss quantitative research methods with a focus on experimental research design and survey methodology. There will be an exploration of the sampling design process and different sampling approaches, including probability and non-probability sampling as well as sample size and non-response issues. We will look at the nature and scope of primary and secondary data, and the importance of measurement. We will look at the role of the Internet in market research as well as non-comparative scaling techniques. The course ends with a discussion on different data collection approaches, with a focus on observation, content analysis, narrative research, phenomenology, and the collection of data using ethnography....

Top reviews

May 26, 2025

The documents provided for reading could have been a little more clearer. There was a lot of jargon used and the language used was not very engaging. Other than that the course was good.

Jul 16, 2025

Research projects often involve challenges like data collection hurdles or unexpected results, fostering resilience and persistence.

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201 - 218 of 218 Reviews for Research Methodologies

By Franco, L J (

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Mar 10, 2024

Please check your spelling and your quizzes

By Joshi D S

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Jul 29, 2025

Course is good but very technical.

By H L

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Jan 3, 2026

Examples usage must be increase

By Zakaria L

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Mar 6, 2026

Insightful Course

By Guilherme M P

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Mar 7, 2025

The lecturer mostly read the slides and does not show any enthusiasm during the course. Some practice assignments must be reviewed as some questions are incomplete or are actually the answer to the previous question. Overall, it was a bad experience compared to other courses taken on Coursera. I would suggest watching the Qualitative Research Methods course by the University of Amsterdam to see a properly engaged lecturer who does not read slides.

By Derrick A

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Mar 5, 2024

poorly constructed course. a lot of error in assignment and video presented.

By Olivia S

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Jan 24, 2025

Grammatical errors and incorrect answers in testing sections.

By NADA E F

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Feb 2, 2026

VEERY SPECIFIC TO MARKET STUDIES

By 2303C 5

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Mar 9, 2024

MY NAME IS NOT THERE

By Mohamed H N

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Nov 6, 2024

good course

By Aditya G M

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Feb 11, 2026

In the module 1, the 2nd test your knowledge assessment has 1 question which has 2 blanks but due to single select I am able to select only 1 answer due to which the test is not getting passed which is resulting in course incompleteness and I am not able to receive my certificate due to this, please fix it.