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Learner Reviews & Feedback for Advertising and Society by Duke University

4.8
stars
971 ratings

About the Course

This course examines the relation of advertising to society, culture, history, and the economy. Using contemporary theories about visual communications, we learn to analyze the complex levels of meaning in both print advertisements and television commercials. About the Course The course covers a wide range of topics, including the origins of advertising, the creation of ads, the interpretation of ads, the depiction of race, class, gender, and sexuality in advertising, sex and selling, adverting and ethics, and the future of advertising. The lectures will discuss theoretical frameworks and apply them to specific advertisements. Course Syllabus Week 1: What is advertising and where did it come from? Week 2: Am I being manipulated by advertising? Week 3: What’s in an ad beyond that which meets the eye? Week 4: How do ads get made? Week 5: What do ads teach us about race, class, gender, and sexuality? Week 6: Does sex sell? Week 7: What is the future of advertising? Recommended Background No background is required; everyone is welcome! Suggested Readings Although the lectures are designed to be self-contained, we recommend that students refer to the free online textbook ADTextOnline.org. Other free resources will be suggested for each week’s module. Course Format Most videos will be lectures with instructor talking. Each lecture will be illustrated with PowerPoint slides, print advertisements, and TV commercials. The videos for each week will consist of segments that add up to about an hour. Each week will have one quiz that will appear as stand-alone homework. All resources beyond lectures will be available online to students at no charge. Most of these will be from ADTextOnline.org. Others will be visits to the sites of ad agencies in the US and abroad, open access websites that deal with course topics, and open-access journal articles....

Top reviews

SY

May 9, 2020

Come across with new aspects and techniques of advertising. Professor William M. O'Barr has explained and help to understand every part of it. Thank You

MS

Nov 26, 2021

Not a 5 star because practical aspect of ad making is missing. I would have loved to have an assignment where I could have made an advertisement for a product.

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126 - 150 of 227 Reviews for Advertising and Society

By Abigail D

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May 15, 2023

Fácil de seguir con información digerible e interesante.

By NEHA S

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Jun 10, 2020

Superb very well explained ..our mentor was awesome...

By Sirius H

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Mar 13, 2017

It has been a very informative and interesting course.

By Lorena I

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Mar 17, 2025

Muy interesante este curso y el profesor excelente!

By Sangaran K

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Sep 23, 2022

learned alot about the behind works of advertising

By Suchen D

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Jul 19, 2021

perfect experience！learned a lot from this course.

By Shan Z

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Oct 5, 2021

It has been a great joy to participate. Thanks!

By Koh X W

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Jan 10, 2021

One of the best advertising course I attended.

By Diego F G M

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May 3, 2021

Thank you very much Dr. William M. O'Barr,

By GP T T

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May 2, 2017

very nice and very effective course :)

By DragonBarView S T

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Jul 15, 2024

Easy to follow and clearly explained.

By Thảo T

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Jul 24, 2017

This is a very useful course. Thanks

By Nguyễn T P L

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Jul 24, 2017

This is a very useful course. Thanks

By Nguyễn T P L

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Jul 24, 2017

This is a very useful course. Thanks

By prakash

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Nov 30, 2020

Very Engaging and well presented

By Garima

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Jun 10, 2017

Great course! Very well designed

By Zukhriddin M

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Feb 28, 2025

Great course. I would recommend

By LIYA M J

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Sep 25, 2020

good and interesting course .

By YOGA M D M

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Apr 2, 2018

Congratulations Professor!

By Nguyễn T P L

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Jul 25, 2017

The course is very helpful

By Swapnil S C

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Jul 19, 2020

great learning experience

By SHIKHAR Z

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Mar 15, 2019

Amazing, I learned a lot.

By Fraidoon S

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Feb 16, 2017

it is a wonderful course!

By Aishani A

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Oct 15, 2024

how do i get certificate

By Andrea S

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Jun 16, 2022

Love this course so much