By the end of this course, learners will be able to identify core marketing concepts, analyze the evolution of marketing practices, apply segmentation and research strategies, evaluate digital channels, and implement on-page SEO techniques to improve search visibility.
SEO Foundations: Analyze, Optimize & Grow
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SEO Foundations: Analyze, Optimize & Grow
This course is part of Strategic SEO Mastery: Tools, Strategy & Case Studies Specialization
Instructor: EDUCBA
Included with 
Gain insight into a topic and learn the fundamentals.
7 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Apply core marketing and segmentation strategies to SEO.
Implement on-page SEO to improve search visibility.
Evaluate digital channels and align them with business goals.
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
November 2025
Assessments
12 assignments
Taught in English
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Build your subject-matter expertise
This course is part of the Strategic SEO Mastery: Tools, Strategy & Case Studies Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 3 modules in this course
This module introduces the foundations of marketing, covering its definition, evolution, and guiding concepts. Learners explore the transition from production-oriented approaches to customer-centric practices while analyzing the marketing mix and environment. By understanding historical shifts and environmental influences, learners build a strong base for advanced marketing and SEO strategies.
What's included
13 videos4 assignments
This module explores the key domains of modern marketing, including research, segmentation, communication, branding, and strategy. Learners examine different types of marketing while developing insights into consumer behavior and long-term relationship building. The module bridges traditional marketing principles with the foundations of digital marketing.
What's included
12 videos4 assignments
This module focuses on digital marketing channels, advertising trends, and the core principles of Search Engine Optimization (SEO). Learners study SEO goals, on-page optimization techniques, and complementary strategies that enhance digital visibility. By mastering these essentials, learners gain practical skills for driving online traffic and improving search rankings.
What's included
9 videos4 assignments
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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Frequently asked questions
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